From the Site

Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
Author:
Maxamillion Polo

girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Author:
Alissa Arunarsirakul

Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Author:
Krista Marina Apardian

Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
Author:
Emily Bird

iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
Author:
Janette Ayub

ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Author:
Maxamillion Polo
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Author:
Krista Marina Apardian

Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
Author:
Precious Kato

sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Author:
Maxamillion Polo

Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Author:
Jenna Singer

Young Saab, Nana Lourdes, and Rome Fortune Deliver Your Next Weekend Anthem With "girls in town"
August 9, 2021
"girls in town" arrives as a bittersweet bop about a love gone sour.
Author:
Carter Fife
![Dana Williams Sharpens Her Blade With New Single "Knife" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dana Williams OTW smaller_1594840240.jpeg)
Dana Williams Sharpens Her Blade With New Single "Knife" [Premiere]
July 15, 2020
Dana Williams is ready to unveil yet another fruit of her labor, a new single titled "Knife."
Author:
Precious Kato

LOCS Proves His Self-Worth on "Nothing Less"
August 31, 2020
What started as just a dream is quickly becoming a reality for up and coming hip hop artist, LOCS.
Author:
Joey Legittino

Christian Blue's "Leave It Unlocked" Leaves Us Wanting More
September 11, 2020
Between writing, producing and being a multi-instrumentalist, it seems as if Christian Blue can do it all.
Author:
Joey Legittino

We're Going to SXSW!
March 9, 2022
We and our friends over at Nettwerk have something special in store for you.
Author:
Ruby Scott
Sara Kawai Cultivates Culture and Fosters Friendship With Live Event ‘Kawai & Friends’
August 4, 2022
‘Kawai & Friends’ is a testament to keeping good company, loving music, and simply being friendly.
Author:
Carter Fife

Meet 'Space Cowboy' Carla Wehbe Who’s Unafraid to Set Her Heart Ablaze
March 3, 2023
“I’m a very intentional person and I really enjoy the process of making music with friends, sharing it, and completing it together”.
Author:
Jessica Magtalas
Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]
February 11, 2022
"Heartbeat on Me" is an infectious, love-filled romp.
Author:
DJ Connor

Lauren Sanderson Sounds More Self-Assured Than Ever on the Biting "Tongue Tied"
April 4, 2022
"smoke-a-joint-on-the-highway, make-out-at-a-redlight" energy.
Author:
Jazmin Kylene

altopalo and Bartees Strange Join Forces For the Self-Diss Track "Love That 4 You"
August 11, 2022
"love that 4 you" is a textured, hypnotic affair.
Author:
DJ Connor