From the Site
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
![Gianni Lee Brings the Philly Bounce to Evocative Club Banger "Switch" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Gianni-Lee-Switch-Ones-To-Watch_1643299803.jpg)
Gianni Lee Brings the Philly Bounce to Evocative Club Banger "Switch" [Premiere]
January 27, 2022
"I want people to move, even when they are standing still."
adam brian paul's "Chillin in the Garden" Is Infectious Emotional Decay
February 25, 2022
There is a compositional fearlessness to "Chillin in the Garden" that mirrors deep therapy.
Deb Never Gives a Voice to the Outsider on "Crutches"
February 24, 2022
"Crutches" is a reminder that even enigmatic forces like Never are still human.
Rewind: Our 5 Favorite Music Videos of the Last Week
April 14, 2022
Take a trip down short-term memory lane with us.
![9 Questions With Luna Li on 'jams 2' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/luna-li-jams-2-1664301640.jpg)
9 Questions With Luna Li on 'jams 2' [Q&A]
September 28, 2022
"The jams are a celebration of spontaneity in my practice."
WILLOW's '<COPINGMECHANISM>' Is a Potent Journey Through Her Subconscious
October 10, 2022
WILLOW'S revival of angsty emo-rock seems to come as naturally as breathing.
Valley Boy Sets the Tone for 2021 on "Sad Girl"
January 15, 2021
Valley Boy's illusory songwriting is on full display on their newest single "Sad Girl," their first single of the new year.
Tall Heights Unveil "The Mountain," a Touching Tale of Longing and Loss
June 15, 2021
Every moment of "The Mountain" is spine-chilling.
Baby and the Brain Break Down Their Rapturous Debut Album 'BrainBaby'
September 7, 2021
<i>BrainBaby</i> is a gossipy blur of angsty fun.
badmonsham's "Sometimes" Is a Story of Overcoming the Hardships of Change
September 21, 2020
Hailing from south Florida, badmonsham [Sham] is a diverse singer/songwriter and rapper.