From the Site

Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
Author:
Maxamillion Polo

girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Author:
Alissa Arunarsirakul

Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Author:
Krista Marina Apardian

Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
Author:
Emily Bird

iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
Author:
Janette Ayub

ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Author:
Maxamillion Polo
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Author:
Krista Marina Apardian

Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
Author:
Precious Kato

sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Author:
Maxamillion Polo

Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Author:
Jenna Singer

Hannah Jadagu on the Black Artists That Inspire Her
June 16, 2021
From SZA to Yves Tumor, Jadagu's influences are as diverse as her nuanced sound.
Author:
DJ Connor

Viral Sensation Lil Mariko Returns With the Four Loko-Fueled "Boring"
July 16, 2021
Lil Mariko's "Boring" was written to launch Four Loko Records, which may just be the wildest sentence I've written this year.
Author:
Maxamillion Polo

Christian Blue Flexes a Versatile and Unpredictable Flow on "Pink Soda"
August 16, 2021
"Pink Soda" exists as a nebulous fusion of unorthodox hip-hop, skittering production, and alternative flourishes.
Author:
Maxamillion Polo

NIKI DEMAR Proves a Pop Tour De Force With 'Nights Alone'
September 3, 2021
Nights Alone collects the emotional debris of two years and transforms it into pop perfection.
Author:
DJ Connor
![OSTON Holds Up a Literal Mirror to Her Everyday Life in "Sour" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oston-sour-video_1631725278.jpeg)
OSTON Holds Up a Literal Mirror to Her Everyday Life in "Sour" Visual [Premiere]
September 15, 2021
The new visual for "Sour" sees Oston opening up about deep-rooted insecurities.
Author:
Giselle Libby

Max Leone Releases Stripped-Down Demo "in case (there's a change of heart)
January 5, 2021
Max Leone's new demo track "in case (there's a change of heart)" arrives on the heels of Leone's recently released single "5," which also demonstrates his style of being minimalist yet mesmerizing.
Author:
Lexi Vaganos

Jesse Gold's "R.I.P" Is a Powerful Admittance of Struggle and Self-Doubt
March 31, 2021
"R.I.P" is a refreshingly honest and intimate tour de force.
Author:
Rachael Jansky

Kevin Abstract Enlists Ryan Beatty For the Anthemic, Bittersweet "Sierra Nights"
August 19, 2021
If anybody knows how to feed their fans, it's Kevin Abstract.
Author:
Carter Fife
![Allison Ponthier, the Most Authentic NYC Cowboy Is Hitting the Road [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/allison-ponthier-live-interview_1630518755.jpg)
Allison Ponthier, the Most Authentic NYC Cowboy Is Hitting the Road [Q&A]
September 1, 2021
"It's important to know yourself and accept yourself despite your thorns and learning to overcome them."
Author:
EJ Saftner

chloe moriondo Unveils the Star-Studded "Favorite Band" Video
September 30, 2021
The video features cameos from Simple Plan, All Time Low, Pierce The Veil, and more.
Author:
Maxamillion Polo