From the Site
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Junaco Returns With Peacefully Hypnotic Single "Blue Room"
February 25, 2021
Junaco's latest single "Blue Room" is an indie-rock-meets-chillwave laced with psychedelic guitar melodies and ethereal vocals.
KUÄŒKA Ascends to Experimental Pop Stardom With the Ethereal 'Wrestling'
April 30, 2021
Whether you like to go out and listen to Ariana Grande, or sit in your room meditating to Merzbow, <i> Wrestling</i> is a masterclass in forward-thinking pop.
Evann McIntosh Is Making Music Like "Nobody Else"
May 4, 2021
McIntosh provides all the talent and tension required for an artist to puncture through the clutter, staking claim to a sound all their own.
NIKI DEMAR Proves a Pop Tour De Force With 'Nights Alone'
September 3, 2021
Nights Alone collects the emotional debris of two years and transforms it into pop perfection.
Jean Dawson's "DUMMY" Video Is a Fever Dream You Won't Want to Wake From
June 15, 2021
Jean Dawson simply does not miss.
Joe Xu's 'The Grass Is Always Greener' Is a Debut of Endless Promise
July 23, 2021
On most of her debut album, the conventions of songwriting and production work in harmonious parallel.
![Juno Is, From Drumming in Bands to Embracing Full Creative Control [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/830x332-Juno-Is_1631896747.jpg)
Juno Is, From Drumming in Bands to Embracing Full Creative Control [Q&A]
September 13, 2021
Juno Is serves dreamy, mysterious, lush, and multilayered psych-pop.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
When It Comes to the Pop Magic of Valentina, We Love "P.D.A"
January 30, 2019
"This song is the best way for me to describe the euphoric feeling of falling for someone that you've known for a very long time."
Tierra Whack Flexes Her Range in "Wasteland"
March 12, 2019
We may only be a few months in, but Tierra Whack is already an early contender for 2019's most memorable hip-hop drop.