From the Site
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
mxmtoon and chloe moriondo Join Forces For a Charming Rendition of "1, 2"
July 20, 2020
The new rendition appears on mxmtoon's latest remix EP, <i>dawn (the edits)</i>.
REI AMI's "MAC & CHEESE" Is as Delectable as Its Namesake
September 28, 2020
"MAC & CHEESE" is the latest single from an artist whose acrobatic dexterity seemingly knows no bounds.
![Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/golden-daze-ones-to-watch-2.png)
Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]
January 24, 2019
"Like when the party is over and shit gets kind of real in life, how do you reconcile that..."
Khushi's "From Me" Foreshadows His Potential to Revive the Concept Album
May 17, 2019
Khushi's newest release wastes no time in showcasing the artist's ability to weave ornate tapestries of sound.
Aaron Taos Gives Into Forbidden Affection With 'Bloom'
May 30, 2019
Taos delivers a perfectly mixed sonic cocktail whose sonics hint at the first rays of summer.
Hong Kong Boyfriend Catches Butterflies in "see u dance"
May 27, 2021
Relocating to LA and making music that lies somewhere between R&B, pop, and alternative, Hong Kong Boyfriend is living out his dream.
![Catch a Glimpse Into Night Riots' Alt-Electro Dreamscape With "Loyal to the Game" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/night-riots-ones-to-watch-2_1562874599.jpg)
Catch a Glimpse Into Night Riots' Alt-Electro Dreamscape With "Loyal to the Game" [PREMIERE]
July 11, 2019
"In honor of this sexiness we filmed the video ourselves at a nude beach. So as you'd expect, we were just off camera completely nude."
![UFOs Wreak Havoc in Dark Pop Princess Final Child's "Ruthless Liar" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/final-child-ones-to-watch_1565809242.jpg)
UFOs Wreak Havoc in Dark Pop Princess Final Child's "Ruthless Liar" Video [PREMIERE]
August 14, 2019
"That's where the inspiration behind the video came from. Somebody's view on their own lies, trying to keep 'em under control."
Honeycraft Explores Imagined Suffering in "Outsider"
November 22, 2019
A critical examination of self-pity has never sounded this good.
![fijitrip Releases 'Tech,' an Ode to Love Expressed Over Experimental Sounds [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/fijitrip-tech_1587405469.jpg)
fijitrip Releases 'Tech,' an Ode to Love Expressed Over Experimental Sounds [Premiere]
April 20, 2020
"It feels like I made this EP ages ago, and it's really me just tryna find a sound."