From the Site
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Who Is Luna Li?
March 2, 2022
From last-minute Halloween costumes to piecing together what it means to be a moon fairy who is allergic to dogs, we ask the question, Who is Luna Li?
Bianca Jade Puts the "Pressure" on in Seductive New Single
August 30, 2022
“Pressure” is a tantalizing ode to 2000’s R&B.
![Not Better, Understood: a Conversation With Alexander 23 [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alexander-23-interview-live_1629405700.jpeg)
Not Better, Understood: a Conversation With Alexander 23 [Q&A]
August 19, 2021
"I feel like asking someone to feel better when they listen to music is kind of a tremendous ask..."
Get "Comfortable" With Savannah Cristina's Soul Therapy
April 28, 2020
"The vibe is therapeutic."
Cody Lovaas Re-Imagines "OH NO!" For "Acoustic Sessions From My Room'
July 1, 2020
It's time to get intimate with Cody Lovaas.
Jagwar Twin Announces Headlining Tour and It's been a "Long Time Coming"
June 5, 2019
You heard me right, you can now see the artist's hypnotizing music light up a stage near you across the west and east coasts.
Stagecoach 2019: 6 Ones to Catch
April 25, 2019
This year's Stagecoach lineup welcomes dynamic voices, heartfelt sounds, and a new era of women pushing the boundaries of country music -- scope our 6 must-sees.
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RUSSELL! Oozes Passion on "SCARLETT'S WEEKEND"
December 9, 2020
Canadian artist RUSSELL!, formerly known by the moniker D-Pryde, recently returned to the music scene after taking a brief hiatus to find his voice.
kmoe Drops Glitchy, Experimental "gloves" Visual
May 20, 2021
"gloves" embodies internet culture, a DIY aesthetic, and the spirit of the underground community dubbed as hyperpop.
Hong Kong Boyfriend Catches Butterflies in "see u dance"
May 27, 2021
Relocating to LA and making music that lies somewhere between R&B, pop, and alternative, Hong Kong Boyfriend is living out his dream.