From the Site
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Lexi Jayde Comes Back to Herself in "self sabotage"
May 2, 2022
"self sabotage" is an anthemic reminder that healing is not a linear process.
Kristiane Takes an Emotional Road Trip in "State Lines"
May 18, 2022
"'State Lines' is the anthem to my early twenties, and all the confusion, pain, and bliss that accompany it."
Sofía Valdés and Pink Sweat$ Deliver ann Empowering Slowburn With "Broken"
October 3, 2022
Panamanian songstress Valdés is clearly on the come up.
LØLØ Embraces Heartbreak and Pop-Punk in 'overkill'
November 15, 2021
"I felt lost, lonely, and pathetic. When I feel that way, I turn to music."
Who Is GAYLE?
January 20, 2022
Meet the artist behind the viral smash hit "abcdefu."
LonelyTwin's "This End Had No Beginning" Is a Debut Album Worth Celebrating
July 7, 2022
This End Had No Beginning contains a menacing awareness buoyed by a beautiful narrative rarely felt on debut releases.
Noah Mac Single-Handedly Birthed 'Pretty Boy' Out of A Shed
July 15, 2019
At age 15, Noah Mac re-emerges from his shed with an astounding 14-track debut LP that he wrote, produced, mixed, and delivered himself.
Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
August 21, 2019
Nothing in the world could have prepared us for this pairing.
Celeste Is a Flame That Is Impossible to Extinguish
January 13, 2020
Celeste's music does more than stop you dead in your tracks. It entrances you.
![sobhhï Discusses Branding, Moods, Inclusion, & New Single "facts up / الحين" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sobhhï-ones-to-watch.jpg)
sobhhï Discusses Branding, Moods, Inclusion, & New Single "facts up / الحين" [Q&A]
February 7, 2019
"For me the success criteria is if fans or people who are listening feel like they're apart of something that's just not music that they hit play, but kind of a world they live in. "