From the Site
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Meet Matt Watson, the YouTube Personality Who's Pretty Damn Good at Pikmin and Music
September 8, 2020
With <i>OUCH!</i>, Watson does more than deliver a promising debut EP; He delivers an emotional push-and-pull that extends far beyond the seemingly endless days of quarantine.
![guccihighwaters' "rope" is an Emotional Goodbye to Creativity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/guccihigh - otw_1593028247_1593461672.jpg)
guccihighwaters' "rope" is an Emotional Goodbye to Creativity [Premiere + Q&A]
June 24, 2020
"rope" is en emotional three-minute track that's spun as a heartfelt goodbye to a long-lost friend. Listen to "rope" and read our full Q&A.
FKJ Soundtracks a Perfect Period of His Life in 'Ylang Ylang'
November 12, 2019
"When I made music there it felt kind of like a dream state."
Meet Jelani Aryeh, the Alternative R&B Artist Destined for Greatness
December 5, 2019
Aryeh's name and music convey an inimitable, soft-spoken power.
The Rare Occasions Pair Existentialism and Explosive Indie Pop on "Origami"
June 7, 2021
"I hope this song can serve as a reminder to seek out the quiet and calm that exists outside our noisy little brains."
![Iconic Songwriter Billy Steinberg Deconstructs Madonna's "Like A Virgin" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/billy-steinberg-ones-to-watch-6.jpg)
Iconic Songwriter Billy Steinberg Deconstructs Madonna's "Like A Virgin" [ANATOMY OF A SONG]
January 3, 2019
"If you can write something truly personal, it sometimes becomes universal simultaneously if it's honest."
Every Song Featured in Euphoria Season 2, Episode 5
February 7, 2022
A music-lite episode brings its fair share of feels.
Wallows Shares All Of Their Quirks in New Alternative Single, "Scrawny"
February 20, 2019
Fresh off their The Tonight Show Starring Jimmy Fallon debut, Wallows is blessing us with yet another anthem.
![RICEWINE Is Navigating His Way Through "Selfluv" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ricewine-interview-ones-to-watch_1583943863.JPG)
RICEWINE Is Navigating His Way Through "Selfluv" [Q&A]
March 11, 2020
"If you're not at peace with yourself, you will never find happiness in someone else..."
![vaultboy's Debut Single "everything sucks" Is Finally Out of the Vault [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vaultboy-everything-sucks_1621623057.jpeg)
vaultboy's Debut Single "everything sucks" Is Finally Out of the Vault [Premiere + Q&A]
May 21, 2021
"I hope my music can help people get a little more cozy with their emotions and make them feel a little less alone."