From the Site
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Sofi Tukker Takes Us on a Spiritual Journey Through Tropical Dance with "Playa Grande"
June 3, 2019
"The only thing more fun than making a song with one of our favorite bands of all time is getting to spend a week with them in their hometown...!"
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Peach Tree Rascals, Yellow Days, Maràa Isabel, and More Artists You Should Listen to Now | #NowWatching
May 1, 2020
The best new music playlist on Ones To Watch.
![King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/king mala_1597244104.jpg)
King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]
August 12, 2020
Alt-pop artist KiNG MALA unveils her latest single "sugarblind."
Allison Ponthier Isn't Content to Live Life Stuck on "Autopilot"
April 8, 2022
Ponthier's deeply personal sonic musings never fail to capture an air of the universal.
Alexander 23 Delivers a Nuanced Pre and Post-Breakup Album With 'Aftershock'
July 19, 2022
"It’s about the events leading up to it, the breakup, then getting over it."
Johnny Stimson Emerges From His Cocoon on 'Butterflies'
October 8, 2021
Johnny has found a sound that can take him as far as his talent, imagination, and wings will carry him.
![Homeschool Sounds Happier Than Ever in "The Strangest Thing" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/homeschool-the-strangest-thing-book-ii_1649346303.jpg)
Homeschool Sounds Happier Than Ever in "The Strangest Thing" [Premiere]
April 7, 2022
"Music has shown me what I don't want, not just in the industry but in my life..."
![Elliot Lee Charts the Rise and Fall of the 'Queen of Nothing' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elliot-lee-queen-of-nothing-interview_1626449600.png)
Elliot Lee Charts the Rise and Fall of the 'Queen of Nothing' [Q&A]
July 16, 2021
Lee opens up about the concept behind her new EP, feelings of loneliness, and more.
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New Zealand's Coolest Band - LEISURE's 4th studio album "Leisurevision" Out Now!
September 29, 2023
Exclusive interview and track by track album breakdown! Find out which tracks are their personal favorites, who's on their Ones To Watch list and most memorable fan experience!