From the Site
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Loyle Carner and Jorja Smith Just Dropped the Best Collaboration of 2019 With "Loose Ends"
February 28, 2019
It does not get much better than this glorious fusion of hip-hop and soul.
Fiji Blue's "Waves" Puts Us Back Into Our Feelings
September 18, 2020
Putting us straight into our feels, Fiji Blue is back with yet another intimate song.
Curtis Waters Brings Worldly Whimsy to "Stunnin"
May 20, 2020
"'Stunnin' is a groovy lighthearted bop"
keshi and the Infectious Melancholy of 'bandaids'
March 24, 2020
"The <i>bandaids</i> record is about vulnerability but also about moving forward, and I hope that in some way it can be your friend in this strange time."
Fred Again..'s 'Actual Life 2' Is a Mesmerizing Demonstration of What Dance Music Is and Can Be
November 22, 2021
This is a project of life, a tribute to the grand vastness that is the human experience.
![From Stefani Germanotta to Lady Gaga to Mother Monster: How a Star Was Born [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lady-gaga-ones-to-watch-4.jpeg)
From Stefani Germanotta to Lady Gaga to Mother Monster: How a Star Was Born [WHERE ARE THEY NOW?]
March 6, 2019
We look back at the career of Lady Gaga, from its very beginning to A Star Is Born.
Let Sault Walk You Through A Beautifully Orchestrated Sensory Overload
August 13, 2019
Anonymous trio Sault has managed to capture lightning in a bottle, reconstructing sounds of generations past while remaining rhythmically stimulating.
Powfu Drops Visual For Viral Breakout Hit "death bed"
April 1, 2020
The beabadoobee-assisted breakout single gets a heartbreaking music video.
![Dayglow's Feel-Good Indie Music Is the Antidote for Dark Pop [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dayglow-ones-to-watch_1559676071.jpg)
Dayglow's Feel-Good Indie Music Is the Antidote for Dark Pop [NEW ARTIST DISCOVERY]
June 4, 2019
His songs have an exceptional sense of optimism and a feel-good freedom rarely seen in pop today.
Gracie Abrams' "Stay" Video Is the Perfect Home Movie
January 21, 2020
Abrams is more than captivating; she's relatable.