From the Site
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
347aidan Takes an Unflinching Look at Loss on 'Chasing Harmony'
October 25, 2021
The breakout viral star examines grief, loss, mental health through a uniquely infectious lens.
Oliver Malcolm's "Helen" Is Cathartic, Contained Chaos
March 26, 2020
Malcolm is proving himself to be a different breed of artist.
little luna's "shift & go" Is a Mesmerizing Debut
October 2, 2020
Here we are at last, gifted with the beautifully mesmerizing debut single "shift & go" from new Alt-pop artist, little luna.
![liily Is on the Verge of a DIY Rock Revolution [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/liily-ones-to-watch-4_1558477673.jpeg)
liily Is on the Verge of a DIY Rock Revolution [NEW ARTIST DISCOVERY]
May 21, 2019
There is a palpable carnal energy that comes with witnessing liily live.
Electronic Pop Duo X Lovers Yearns For Love in "Colder When It Rains" Video
May 7, 2019
"It's not specifically about an ex, 'cause I never dated the girl. But it's about someone I just really deeply cared about and kinda fucked up the relationship with."
King Princess' "For My Friends" Is a Beautiful Portrait of Platonic Love
March 21, 2022
"For My Friends" signals a new chapter for the breakout artist.
Melt Mars Unveils the Hazy, Lovelorn "Tainted Hearts"
July 19, 2022
“Tainted Hearts” gives warmth to the coldness of a love lost.
![Phil Good Interpretive Dances in Concrete Shoes in "Do You Ever?" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phil-good-ones-to-watch_1572452419.jpg)
Phil Good Interpretive Dances in Concrete Shoes in "Do You Ever?" Video [Premiere]
October 30, 2019
Phil Good is certainly not here to mess around.
BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.