From the Site
![Madeleine Mayi Is a Rising Indie Rocker With a Penchant for Sad Songs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/madeleine-mayi-ones-to-watch-2_1582310735.png)
Madeleine Mayi Is a Rising Indie Rocker With a Penchant for Sad Songs [Q&A]
February 21, 2020
Mayi has a gift for instilling fleeting moments of optimism within her honest, heartfelt ballads.
Isaac Dunbar Wants You to Love Yourself, With or Without Makeup
February 20, 2020
"I made a deal with myself: I would wait until I loved myself fully to release the song."
Take a Trip Into Livingston's "Fairytale," Where Heroes Are Real - Flaws and All
February 20, 2020
"Music is the only way I've been able to effectively communicate what I've faced in life."
Gracie Abrams' "21" Is a Deeply Intimate and Beautiful Reflection
February 20, 2020
An artist like Abrams comes around once in a blue moon
Oliver Malcolm Makes a Grand Entrance With Debut Single "Switched Up"
February 20, 2020
Malcolm launches himself into the fray with a magnetically dark energy and spastic, frustrated vigor.
![NOA Is Going Through the "Motions" of a Nasty Breakup [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noa-motions-ones-to-watch_1582219537.jpg)
NOA Is Going Through the "Motions" of a Nasty Breakup [Premiere]
February 20, 2020
NOA connects with her listeners in a way that is both relatable and distinct.
TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
Ruben Young - "Rachel Green" | Northside Sessions
February 19, 2020
Young delivers an ode to the <i>Friends</i> '90s dream girl made famous by Jenifer Aniston.
REI AMI Finds Herself Uninhibited in "RUNAWAY"
February 19, 2020
"RUNAWAY" could very well score any horror flick or uninhibited night out.
Daniela Andrade Paints an Empowering Portrait of Female Immigrants in "Tamale" Video
February 18, 2020
Andrade pairs her Honduran identity alongside the sweet anticipation of prepping tamales and horchata.
Alix Page Teases Her Debut EP With the Heart-Rending "25"
October 12, 2021
"25" is a song wrapped in intricate storytelling, grief, and growth.
PinkPantheress' 'to hell with it' Is a Euphoric and Wistful Glimpse Into Her World
October 15, 2021
<i>to hell with it</i> is evidence that while PinkPantheress' sound may be distinctive, in no way is it one-dimensional.
![NAKAYA Emerges From the Ashes on "Fire Becomes Me" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nakaya-fire-becomes-me_1646762129.jpeg)
NAKAYA Emerges From the Ashes on "Fire Becomes Me" [Premiere]
March 8, 2022
"This song is about the resilience of the Black community and how in constant adversity, we take the fire and rise like a Phoenix from the ashes."
![Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sally-boy-true-american-1662571354.jpg)
Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]
September 7, 2022
"‘true american’ is about having maximum fun while also living in a groundhog’s day of your own ignorance and financial turmoil."
![O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/o-future-ones-to-watch_1571327932.jpg)
O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]
October 17, 2019
"Telephone" takes a transparent look at existing in a manner you truly desire and the feeling of craving something more.
Nick Wilson Breaks Down Modern Romance in "Say It Now"
December 5, 2019
It is all too easy to hear the pain, longing, and the realness in Wilson's voice.
adobee. Enlists haroinfather for "sent you flowers."
January 6, 2020
"sent you flowers" is a succinct, captivating portrait of love dead on arrival.
![Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Old Fashioned Lover Boy.png)
Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]
January 18, 2019
"'I Pray' is about the feeling of solitude and misunderstanding that each of us has had at least once in our life, when you feel you deserve more fulfillment from your life."
![Mom Tudie's "Heavey" Is A SoundCloud Collab Success Story [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mom-tudie-ones-to-watch-2.jpg)
Mom Tudie's "Heavey" Is A SoundCloud Collab Success Story [PREMIERE]
April 24, 2019
"It felt like I had found some real hidden talent, so I'm really happy people get to hear this."
![AIRPORTS Asks If "U FEEL IT 2" on Sultry New Single [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/airports - otw_1590069408.jpg)
AIRPORTS Asks If "U FEEL IT 2" on Sultry New Single [PREMIERE]
May 21, 2020
"Through intricate, sleek production and layered, sensuous vocals, "U FEEL IT 2" emits a chilling and utopian ambiance."