From the Site
![Madeleine Mayi Is a Rising Indie Rocker With a Penchant for Sad Songs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/madeleine-mayi-ones-to-watch-2_1582310735.png)
Madeleine Mayi Is a Rising Indie Rocker With a Penchant for Sad Songs [Q&A]
February 21, 2020
Mayi has a gift for instilling fleeting moments of optimism within her honest, heartfelt ballads.
Isaac Dunbar Wants You to Love Yourself, With or Without Makeup
February 20, 2020
"I made a deal with myself: I would wait until I loved myself fully to release the song."
Take a Trip Into Livingston's "Fairytale," Where Heroes Are Real - Flaws and All
February 20, 2020
"Music is the only way I've been able to effectively communicate what I've faced in life."
Gracie Abrams' "21" Is a Deeply Intimate and Beautiful Reflection
February 20, 2020
An artist like Abrams comes around once in a blue moon
Oliver Malcolm Makes a Grand Entrance With Debut Single "Switched Up"
February 20, 2020
Malcolm launches himself into the fray with a magnetically dark energy and spastic, frustrated vigor.
![NOA Is Going Through the "Motions" of a Nasty Breakup [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noa-motions-ones-to-watch_1582219537.jpg)
NOA Is Going Through the "Motions" of a Nasty Breakup [Premiere]
February 20, 2020
NOA connects with her listeners in a way that is both relatable and distinct.
TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
Ruben Young - "Rachel Green" | Northside Sessions
February 19, 2020
Young delivers an ode to the <i>Friends</i> '90s dream girl made famous by Jenifer Aniston.
REI AMI Finds Herself Uninhibited in "RUNAWAY"
February 19, 2020
"RUNAWAY" could very well score any horror flick or uninhibited night out.
Daniela Andrade Paints an Empowering Portrait of Female Immigrants in "Tamale" Video
February 18, 2020
Andrade pairs her Honduran identity alongside the sweet anticipation of prepping tamales and horchata.
BAD CHILD - "Breathing Fire" | Live From the Rooftop
June 13, 2019
The promising Canadian artist bridges elements of ominous R&B and alternative rock with utterly jaw-dropping production to create a distinctive sonic vision.
![Jordan Tariff Leaves His Old Self Behind in Moody Visual for "Warning Shot" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jordan-tariff-ones-to-watch-2.jpeg)
Jordan Tariff Leaves His Old Self Behind in Moody Visual for "Warning Shot" [PREMIERE]
January 9, 2019
"We wanted it to look and feel isolating, the way a lot of us feel in tough times of our lives. But ultimately strong and ready to take on whatever lies ahead."
![R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shae-jacobs-ones-to-watch.jpg)
R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]
February 6, 2019
"The director Cole and I wanted to make sure we captured the battle between logic and emotion from the guy's point of view..."
![Ones To Watch Meets Cailin Russo [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cailin-russo-thumbnail_1582750443.jpg)
Ones To Watch Meets Cailin Russo [Q&A]
February 26, 2020
We sit down with Russo following the release of her electrifying sophomore EP.
![NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nombe-heels-video-chromatopia_1583874695.jpeg)
NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]
March 10, 2020
NoMBe unveils the visual for the latest single from his highly-anticipated album.
No Rome and Bearface Take a Late-Night Drive in "1:45AM"
August 3, 2020
The striking collaboration captures the boundless feeling of bright lights and night skylines pass you by at a mile a minute.
![Akinyemi Dives Deep in the Self-Reflective "Seaworld" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/akinyemi-ones-to-watch-2_1569426650.jpeg)
Akinyemi Dives Deep in the Self-Reflective "Seaworld" [PREMIERE]
September 25, 2019
"It's a song for the outcast, for the introvert, for the person who needs some time to spend by themselves and pursue their dreams."
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
![Ones To Watch and The Noise Presents: Palaye Royale [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/palaye-royale-ones-to-watch_1580228257.jpg)
Ones To Watch and The Noise Presents: Palaye Royale [Announcement]
January 28, 2020
Playe Royale is bringing their enthralling fashion-art rock vision across North America.
"Self!" Is Isaia Huron Hitting His Creative Stride
March 19, 2021
Isaia Huron is finally back with a new single titled "Self!"