From the Site

Serena Isioma Is Crafting a Vibe All Her Own
March 24, 2020
Isioma is a slow burn that is quickly heating up.
Author:
Jenna Singer

somegirlnamedanna Pens Her First Chapter in "hello i am"
March 23, 2020
"This is my story, how I grew up, my life, and everything up to this point."
Author:
Maxamillion Polo

Noah Cyrus Finds Some Light in "I Got So High That I Saw Jesus"
March 23, 2020
"It will be OK, so long as we are guided by compassion and community. Both are needed more than ever right now."
Author:
Alexa Schoenfeld

Lous and The Yakuza's "Solo" Is the Personification of Silk
March 23, 2020
Lous and The Yakuza transcends the sleekness of velvet, silk, and satin, materializing a sonic plushness that is hard to resist.
Author:
Krista Marina Apardian
AUDREY NUNA Flexes Her Dynamic Range in "Long Night"
March 23, 2020
"Long Night" finds AUDREY NUNA in her element.
Author:
Maxamillion Polo

Conan Gray, Wallows, Melanie Faye, and More Artists You Should Listen to Now | #NowWatching
March 20, 2020
The best new music playlist on Ones To Watch.
Author:
Maxamillion Polo

Melanie Faye Gives Us a Sonic Hug With "It's a Moot Point"
March 20, 2020
Faye and her Fender Stratocaster feel unstoppable.
Author:
Krista Marina Apardian

Wallows Remind Us It'll Be "OK" in Heartening Bop
March 20, 2020
"...no matter where we are or how alone/lost we feel right now, we can get up again and try to feel OK. We're in it together."
Author:
Krista Marina Apardian

ZOLA's "Don't Eat" Speaks to the Fear of Signing a Major Label Deal
March 20, 2020
"Don't Eat" expresses the anxiety of signing a major record deal and the fear of losing autonomy.
Author:
Kristin Robinson

Conan Gray Takes Flight in 'Kid Krow'
March 20, 2020
Gray is here to make his mark on the world of pop music.
Author:
Krista Marina Apardian

Hey Violet's "Better By Myself" Is an Empowering Bout of Self-Love
April 12, 2019
"I think we need to fall in love with ourselves before we fall in love with anybody else."
Author:
Alyssa Yung

Deaton Chris Anthony, Clairo, and Coco & Clair Clair Take a VHS-Era Joyride in "RACECAR" Video
October 7, 2019
Clairo and Deaton Chris Anthony have followed up the critical praise of 'Immunity' with a heart-racing joyride.
Author:
Matthew Rudas
Royal & the Serpent Introduces Herself to 2020 With "MMXX"
January 13, 2020
As the new decade begins, Royal & the Serpent is declaring 2020 her best year yet.
Author:
Alissa Arunarsirakul

Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
Author:
Emily Bird

yeule Toes the Line Between Realism and Escapism
May 20, 2020
yeule's music seamlessly drifts between the tangible world and cyberspace.
Author:
Maddy Quach

Keedron Bryant's "I Just Wanna Live" Highlights the Heartbreaking Reality of Black Children
June 22, 2020
12-year-old Bryant captures a centuries-long burden of survival in heart-rending song.
Author:
Maddy Quach

Avery Lynch Walks Us Through 'The Kids Table,' Track By Track
August 24, 2022
'The Kids Table' sees the rising singer-songwriter search out new emotional highs and lows.
Author:
Ruby Scott / Avery Lynch

Des Rocs - "Let Me Live / Let Me Die" | Live From The Rooftop
February 21, 2019
The grand, near-holy image of rock and roll bleeds forth from every inch of Des Rocs.
Author:
Maxamillion Polo
![Samuel Jack Reminisces on the Good Times in "Feels Like Summer" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/03_PR SJ 19_1560468618.jpg)
Samuel Jack Reminisces on the Good Times in "Feels Like Summer" [PREMIERE]
June 13, 2019
"I hope this song transports whoever listens in the same way and puts a massive smile on their face."
Author:
Chloe Robinson

X Lovers' "Sweatshirt" Is a Sweet, Somber Song to Curl Up in
November 6, 2019
X Lovers embraces their pain in a moment of candid, heartfelt reflection.
Author:
Precious Kato