From the Site
Serena Isioma Is Crafting a Vibe All Her Own
March 24, 2020
Isioma is a slow burn that is quickly heating up.
somegirlnamedanna Pens Her First Chapter in "hello i am"
March 23, 2020
"This is my story, how I grew up, my life, and everything up to this point."
Noah Cyrus Finds Some Light in "I Got So High That I Saw Jesus"
March 23, 2020
"It will be OK, so long as we are guided by compassion and community. Both are needed more than ever right now."
Lous and The Yakuza's "Solo" Is the Personification of Silk
March 23, 2020
Lous and The Yakuza transcends the sleekness of velvet, silk, and satin, materializing a sonic plushness that is hard to resist.
AUDREY NUNA Flexes Her Dynamic Range in "Long Night"
March 23, 2020
"Long Night" finds AUDREY NUNA in her element.
Conan Gray, Wallows, Melanie Faye, and More Artists You Should Listen to Now | #NowWatching
March 20, 2020
The best new music playlist on Ones To Watch.
Melanie Faye Gives Us a Sonic Hug With "It's a Moot Point"
March 20, 2020
Faye and her Fender Stratocaster feel unstoppable.
Wallows Remind Us It'll Be "OK" in Heartening Bop
March 20, 2020
"...no matter where we are or how alone/lost we feel right now, we can get up again and try to feel OK. We're in it together."
ZOLA's "Don't Eat" Speaks to the Fear of Signing a Major Label Deal
March 20, 2020
"Don't Eat" expresses the anxiety of signing a major record deal and the fear of losing autonomy.
Conan Gray Takes Flight in 'Kid Krow'
March 20, 2020
Gray is here to make his mark on the world of pop music.
Benjy Ali Boasts Soulful Vocals on the Reassuring "ALRIGHT"
January 29, 2021
Singer, songwriter, and, producer Benjy Ali demands attention with his soulful delivery and introspective songwriting.
![Gabrielle Current Muses on Love and Loss in the Timeless "If I Fall" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Gabrielle-Current-if-i-fall_1619628394.jpg)
Gabrielle Current Muses on Love and Loss in the Timeless "If I Fall" [Premiere]
April 28, 2021
"With this song, I wanted to capture how loss gave me a new understanding of myself."
Hans Williams' "Weekend" Is Just a Little Taste of Summer
May 5, 2021
Short, but sweet; Williams' latest is a guilt-free escape.
Charlie Powers Wears His Heart on His Sleeve on "Alone With Myself"
September 8, 2021
"Alone with Myself" is a contemplative demonstration of Powers' musical confidence.
![Sam Valdez Can't Shake Her "Toothache" in New Vintage Visuals [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sammy v - 2_1594068207.jpg)
Sam Valdez Can't Shake Her "Toothache" in New Vintage Visuals [Premiere]
July 6, 2020
The echoing shoegaze, Americana track highlights Valdez's staple sound, while delivering a fresh and haunting atmosphere, acting as a glowing backdrop for her storytelling lyrics.
Get To Know PRISCILLA in Five Minutes or Less
October 20, 2023
"One of the beautiful (and scary things) I find about songwriting is how deeply personal it can be."
Get Lost in "Oblivion" With Alaska Reid
November 16, 2020
Produced by A.G. Cook and Rodaidh McDonald, "Oblivion" feels deeply personal, like finding a stranger's journal on the street.
100 gecs Redefine Holiday Cheer With "sympathy 4 the grinch"
December 7, 2020
"sympathy 4 the grinch" is a hyperpop injection to the holiday canon.
Unusual Demont Delivers a Mesmerizing Vibe in the Prince-Inspired "Purple"
April 9, 2021
"Purple" sees Unusual Demont branching into a much more seductive and hypnotic style.
![Hanne Mjà¸en Displays a Restrained Pop Grace on "Too Tired" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hanne-mjoen-too-tired_1625158866.jpeg)
Hanne Mjà¸en Displays a Restrained Pop Grace on "Too Tired" [Premiere]
July 1, 2021
"Too Tired" is an infectious pop slowburn with all the power of an impassioned, striking ballad.