From the Site
Serena Isioma Is Crafting a Vibe All Her Own
March 24, 2020
Isioma is a slow burn that is quickly heating up.
somegirlnamedanna Pens Her First Chapter in "hello i am"
March 23, 2020
"This is my story, how I grew up, my life, and everything up to this point."
Noah Cyrus Finds Some Light in "I Got So High That I Saw Jesus"
March 23, 2020
"It will be OK, so long as we are guided by compassion and community. Both are needed more than ever right now."
Lous and The Yakuza's "Solo" Is the Personification of Silk
March 23, 2020
Lous and The Yakuza transcends the sleekness of velvet, silk, and satin, materializing a sonic plushness that is hard to resist.
AUDREY NUNA Flexes Her Dynamic Range in "Long Night"
March 23, 2020
"Long Night" finds AUDREY NUNA in her element.
Conan Gray, Wallows, Melanie Faye, and More Artists You Should Listen to Now | #NowWatching
March 20, 2020
The best new music playlist on Ones To Watch.
Melanie Faye Gives Us a Sonic Hug With "It's a Moot Point"
March 20, 2020
Faye and her Fender Stratocaster feel unstoppable.
Wallows Remind Us It'll Be "OK" in Heartening Bop
March 20, 2020
"...no matter where we are or how alone/lost we feel right now, we can get up again and try to feel OK. We're in it together."
ZOLA's "Don't Eat" Speaks to the Fear of Signing a Major Label Deal
March 20, 2020
"Don't Eat" expresses the anxiety of signing a major record deal and the fear of losing autonomy.
Conan Gray Takes Flight in 'Kid Krow'
March 20, 2020
Gray is here to make his mark on the world of pop music.
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KALLITECHNIS - "Talk Talk Talk" [Live + Interview] | Northside Sessions
April 23, 2019
Head to Toronto with us to discover the electronic-minded R&B musings of KALLITECHNIS.
LilyIsThatYou Sets the Dancefloor Ablaze With "Party 22"
December 6, 2021
"Party 22" is an instantaneous earworm sure to carry your well into the new year.
![Nick Ward Comes to Terms With Coming of Age in 'Brand New You' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nick-ward-brand-new-you_1651855810.jpg)
Nick Ward Comes to Terms With Coming of Age in 'Brand New You' [Q&A]
May 6, 2022
"<i>BRAND NEW YOU</i> is about gender, trauma, ego, and the other things on my mind after leaving high school."
Who Is Maxo Kream?
October 6, 2022
Meet the Houston rapper whose come-up story is just beginning.
Simone Valentina's "All My Friends" Is a Feel-Good Debut Single
December 18, 2020
Debuting her first track ever, Simone Valentina is undeniably a name we won't soon forget.
RIIKI Returns to Her Happy Place on "Good Times"
December 21, 2020
Kiwi pop songstress RIIKI has completed the hat-trick of singles with her first 2020 release "Good Times."
Melii Teams up With 6LACK for Break-up Anthem "You Ain't Worth It"
January 14, 2021
On her latest single "You Ain't Worth It," Melii crafts the perfect anthem for anyone who upgraded from their past relationship and can't help but brag about it.
"Skywalker" Is Oliver Malcolm's Most Personal Song to Date
March 19, 2021
The lyrics to Oliver Malcolm's "Skywalker" are honest about feeling lonely, which we've all experienced this past year.
Holly Humberstone Releases "Please Don't Leave Just Yet," Announces 'The Walls Are Way Too Thin' EP
August 4, 2021
The new single is co-written and co-produced by The 1975's Matty Healy.
TSHA Scores the Return to the Dancefloor With "Power"
August 9, 2021
"I wrote this track with clubs in mind, in the midst of the pandemic, with a dream to play it out to a large crowd and have a proper dance again."