From the Site
Serena Isioma Is Crafting a Vibe All Her Own
March 24, 2020
Isioma is a slow burn that is quickly heating up.
somegirlnamedanna Pens Her First Chapter in "hello i am"
March 23, 2020
"This is my story, how I grew up, my life, and everything up to this point."
Noah Cyrus Finds Some Light in "I Got So High That I Saw Jesus"
March 23, 2020
"It will be OK, so long as we are guided by compassion and community. Both are needed more than ever right now."
Lous and The Yakuza's "Solo" Is the Personification of Silk
March 23, 2020
Lous and The Yakuza transcends the sleekness of velvet, silk, and satin, materializing a sonic plushness that is hard to resist.
AUDREY NUNA Flexes Her Dynamic Range in "Long Night"
March 23, 2020
"Long Night" finds AUDREY NUNA in her element.
Conan Gray, Wallows, Melanie Faye, and More Artists You Should Listen to Now | #NowWatching
March 20, 2020
The best new music playlist on Ones To Watch.
Melanie Faye Gives Us a Sonic Hug With "It's a Moot Point"
March 20, 2020
Faye and her Fender Stratocaster feel unstoppable.
Wallows Remind Us It'll Be "OK" in Heartening Bop
March 20, 2020
"...no matter where we are or how alone/lost we feel right now, we can get up again and try to feel OK. We're in it together."
ZOLA's "Don't Eat" Speaks to the Fear of Signing a Major Label Deal
March 20, 2020
"Don't Eat" expresses the anxiety of signing a major record deal and the fear of losing autonomy.
Conan Gray Takes Flight in 'Kid Krow'
March 20, 2020
Gray is here to make his mark on the world of pop music.
Jon Vinyl's "Told You" Is the Soundtrack to Your Makeup Sex
May 21, 2021
Vinyl's cathartic songwriting and captivating voice shine throughout every moment of "Told You."
Snail Mail Delivers Love, Growth, and Freedom on Her Sophomore Album 'Valentine'
November 5, 2021
<i>Valentine</i> is the perfect reintroduction to one of indie rock's finest songwriting prodigies
à˜HENRY Claims His Throne in 'My Turn to Be King'
April 6, 2022
"We're all kings and queens, we're all royal."
Thavoron Comes of Age in "18"
April 27, 2022
Thavoron writes the words every tired heart has longed to speak.
![Nick Ward Comes to Terms With Coming of Age in 'Brand New You' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nick-ward-brand-new-you_1651855810.jpg)
Nick Ward Comes to Terms With Coming of Age in 'Brand New You' [Q&A]
May 6, 2022
"<i>BRAND NEW YOU</i> is about gender, trauma, ego, and the other things on my mind after leaving high school."
![Summer Comes to an End in young friend's 'HOW DID WE GET HERE?' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/young-friend-interview-how-did-we-get-here-1663186539.jpg)
Summer Comes to an End in young friend's 'HOW DID WE GET HERE?' [Q&A]
September 13, 2022
How old denim, Jeff Buckley, summer's end, Hanya Yanagihara, and more informed young friend's latest emphmeral project.
![Khushi - "Sane Man" [Live + Interview] | Baà±o Flaco](https://s3-us-west-2.amazonaws.com/onestowatch-v2/khushi-live-ones-to-watch_1565293138.jpg)
Khushi - "Sane Man" [Live + Interview] | Baà±o Flaco
August 8, 2019
If there is one thing above all Khushi proved at our latest Baà±o Flaco, it is that he is an artist you need to be keeping your eye on.
Khamari's "The Heat" Is a Vibrant Display of Songwriting and Vocal Ability
August 5, 2020
Few artists have been able to strike such a strong balance between lyrical vulnerability and catchiness as newcomer Khamari.
![NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nona-ones-to-watch-2.png)
NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]
January 24, 2019
"Lyrically, the song is inspired by a Winston Churchill quote and my desire to woo my current girlfriend."
![Arms Akimbo Struts an Unconventional Dream in "Paycheck" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AA EP Pics copy.jpg)
Arms Akimbo Struts an Unconventional Dream in "Paycheck" [PREMIERE]
April 4, 2019
"That's what pushes me and my bandmates past that feeling that we should put ties and collared shirts back on just for a bit of stability."