From the Site
Serena Isioma Is Crafting a Vibe All Her Own
March 24, 2020
Isioma is a slow burn that is quickly heating up.
somegirlnamedanna Pens Her First Chapter in "hello i am"
March 23, 2020
"This is my story, how I grew up, my life, and everything up to this point."
Noah Cyrus Finds Some Light in "I Got So High That I Saw Jesus"
March 23, 2020
"It will be OK, so long as we are guided by compassion and community. Both are needed more than ever right now."
Lous and The Yakuza's "Solo" Is the Personification of Silk
March 23, 2020
Lous and The Yakuza transcends the sleekness of velvet, silk, and satin, materializing a sonic plushness that is hard to resist.
AUDREY NUNA Flexes Her Dynamic Range in "Long Night"
March 23, 2020
"Long Night" finds AUDREY NUNA in her element.
Conan Gray, Wallows, Melanie Faye, and More Artists You Should Listen to Now | #NowWatching
March 20, 2020
The best new music playlist on Ones To Watch.
Melanie Faye Gives Us a Sonic Hug With "It's a Moot Point"
March 20, 2020
Faye and her Fender Stratocaster feel unstoppable.
Wallows Remind Us It'll Be "OK" in Heartening Bop
March 20, 2020
"...no matter where we are or how alone/lost we feel right now, we can get up again and try to feel OK. We're in it together."
ZOLA's "Don't Eat" Speaks to the Fear of Signing a Major Label Deal
March 20, 2020
"Don't Eat" expresses the anxiety of signing a major record deal and the fear of losing autonomy.
Conan Gray Takes Flight in 'Kid Krow'
March 20, 2020
Gray is here to make his mark on the world of pop music.
LEISURE's Orgasmic Psychedelia Is Certainly "Too Much Of A Good Thing"
June 4, 2019
"It's about chasing the instant gratification that is so often promised and promoted in today's modern society and never quite being satisfied with the outcome."
THE BLOSSOM's "Spike Collar" Is Gritty Pop at Its Finest
June 22, 2021
THE BLOSSOM takes an omnivorous approach to music, synthesizing everything they come into contact with.
![Meet ONONO, the New Zealand Project With an Escapist-Pop Edge [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/onono-new-zealand_1638997691.jpeg)
Meet ONONO, the New Zealand Project With an Escapist-Pop Edge [Q&A]
November 29, 2021
"It's the kind of thing that you could dance hard if you wanted to or you could close your eyes and sort of float away."
Whethan, Slump6s, and glaive Go Absolutely "Mental" on New Single
March 11, 2022
"Mental" is an iconoclastic and forward-thinking heater from three of music's most promising stars.
![10 Questions With Baytrees on Their New Single "Lover" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/10-questions-baytrees-1660754436.jpeg)
10 Questions With Baytrees on Their New Single "Lover" [Q&A]
August 17, 2022
Inspired by Marvin Gaye, Prince, Bootsy Collins, and raving, it's difficult to resist Baytrees' latest offering.
Treat Yourself to "Something Good" with James Vickery's Soulful R&B Stylings
August 5, 2019
Do yourself a favor and bask in the smooth stylings of this R&B virtuoso before the rest of the world catches on.
BIIANCO Shares Electronic Wave "Rice Crispies," Second Single from Debut EP
September 6, 2019
Vibrant and thriving, queer artist BIIANCO is back with another popping anthem just months after her debut.
Jess Connelly Has Us Completely "Hooked"
October 3, 2019
Smooth like a hot salted caramel mocha, Connelly's voice floats over the honey-toned melody.
![1$T Takes Us Around The World on "Tokyo Project" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/1st OTW_1579648523.jpg)
1$T Takes Us Around The World on "Tokyo Project" [Q&A]
January 21, 2020
We talk to 1$t about his journey through music and around the world.
Slow Hollows' "Come Back In" Is the Perfect Nostalgic Summer Anthem
July 10, 2019
It is safe to conclude that Slow Hollows is on the rise in the indie post-punk scene.