From the Site

Serena Isioma Is Crafting a Vibe All Her Own
March 24, 2020
Isioma is a slow burn that is quickly heating up.
Author:
Jenna Singer

somegirlnamedanna Pens Her First Chapter in "hello i am"
March 23, 2020
"This is my story, how I grew up, my life, and everything up to this point."
Author:
Maxamillion Polo

Noah Cyrus Finds Some Light in "I Got So High That I Saw Jesus"
March 23, 2020
"It will be OK, so long as we are guided by compassion and community. Both are needed more than ever right now."
Author:
Alexa Schoenfeld

Lous and The Yakuza's "Solo" Is the Personification of Silk
March 23, 2020
Lous and The Yakuza transcends the sleekness of velvet, silk, and satin, materializing a sonic plushness that is hard to resist.
Author:
Krista Marina Apardian
AUDREY NUNA Flexes Her Dynamic Range in "Long Night"
March 23, 2020
"Long Night" finds AUDREY NUNA in her element.
Author:
Maxamillion Polo

Conan Gray, Wallows, Melanie Faye, and More Artists You Should Listen to Now | #NowWatching
March 20, 2020
The best new music playlist on Ones To Watch.
Author:
Maxamillion Polo

Melanie Faye Gives Us a Sonic Hug With "It's a Moot Point"
March 20, 2020
Faye and her Fender Stratocaster feel unstoppable.
Author:
Krista Marina Apardian

Wallows Remind Us It'll Be "OK" in Heartening Bop
March 20, 2020
"...no matter where we are or how alone/lost we feel right now, we can get up again and try to feel OK. We're in it together."
Author:
Krista Marina Apardian

ZOLA's "Don't Eat" Speaks to the Fear of Signing a Major Label Deal
March 20, 2020
"Don't Eat" expresses the anxiety of signing a major record deal and the fear of losing autonomy.
Author:
Kristin Robinson

Conan Gray Takes Flight in 'Kid Krow'
March 20, 2020
Gray is here to make his mark on the world of pop music.
Author:
Krista Marina Apardian

Rook Monroe Makes A Captivating Solo Debut with the Lovelorn "Jolie"
August 18, 2020
After establishing himself as a strong writer by working with artists such as Rihanna, Jeremih, and the Chainsmokers, Rook Monroe is now shifting his efforts to his own solo music.
Author:
Tyler Borland

Sam Fender's 'Hypersonic Missiles' Cements Him as a Voice of a Generation on the Brink
September 13, 2019
'Hypersonic Missiles' proves that the British artist has not run out of cataclysmic visions to transform into wholly stirring song.
Author:
Maxamillion Polo

How Mahalia Jackson Blessed the Masses
February 24, 2021
In honor of Black History Month, we highlight four musical acts that changed the face of the music industry.
Author:
Krista Marina Apardian
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It's Zella Day's "Game," And We're Playing It
June 15, 2020
The enigmatic Zella Day has returned with the anthemic "My Game."
Author:
Maddy Quach

Royal & The Serpent Laments a Taste For Everything Toxic on "Phuckboi Rejects"
January 7, 2022
An ode to the hopeless addiction to the worst type of boys, the "Bleached hair/Puff Bar/Couldn't win in a fight" brand of narcissist.
Author:
Dana Jacobs
![Teenage Pop Star Brianna Mazzola Narrates Her Love Story in Self-Titled Debut [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brianna-mazzola-ones-to-watch-1.jpeg)
Teenage Pop Star Brianna Mazzola Narrates Her Love Story in Self-Titled Debut [NEW ARTIST DISCOVERY]
March 15, 2019
Brianna Mazzola has been hustling her way through the entertainment industry since she was a child.
Author:
Alyssa Yung

Anna of the North & Her Gang of Pups Remind Us How it "Used to Be"
April 10, 2019
Anna of the North dares us to take a step back from our phones, in order to re-experience the magic of pure fun and connection.
Author:
Jessica Thomas

Smino, Noname, and Saba Unite as Ghetto Sage in "Hà¤agen-Dazs"
October 18, 2019
Chicago's finest indeed.
Author:
Matthew Rudas

MOODindigo is a Lo-Fi "Leaf Man (A Bird in NY)"
July 7, 2020
We're proud to debut and premiere the self-produced, Norwegian native artist MOODindigo.
Author:
Joey Legittino

Orville Peck Is Reviving Outlaw Country
March 31, 2020
No one in music today looks or sounds quite like Peck.
Author:
Krista Marina Apardian