From the Site
Serena Isioma Is Crafting a Vibe All Her Own
March 24, 2020
Isioma is a slow burn that is quickly heating up.
somegirlnamedanna Pens Her First Chapter in "hello i am"
March 23, 2020
"This is my story, how I grew up, my life, and everything up to this point."
Noah Cyrus Finds Some Light in "I Got So High That I Saw Jesus"
March 23, 2020
"It will be OK, so long as we are guided by compassion and community. Both are needed more than ever right now."
Lous and The Yakuza's "Solo" Is the Personification of Silk
March 23, 2020
Lous and The Yakuza transcends the sleekness of velvet, silk, and satin, materializing a sonic plushness that is hard to resist.
AUDREY NUNA Flexes Her Dynamic Range in "Long Night"
March 23, 2020
"Long Night" finds AUDREY NUNA in her element.
Conan Gray, Wallows, Melanie Faye, and More Artists You Should Listen to Now | #NowWatching
March 20, 2020
The best new music playlist on Ones To Watch.
Melanie Faye Gives Us a Sonic Hug With "It's a Moot Point"
March 20, 2020
Faye and her Fender Stratocaster feel unstoppable.
Wallows Remind Us It'll Be "OK" in Heartening Bop
March 20, 2020
"...no matter where we are or how alone/lost we feel right now, we can get up again and try to feel OK. We're in it together."
ZOLA's "Don't Eat" Speaks to the Fear of Signing a Major Label Deal
March 20, 2020
"Don't Eat" expresses the anxiety of signing a major record deal and the fear of losing autonomy.
Conan Gray Takes Flight in 'Kid Krow'
March 20, 2020
Gray is here to make his mark on the world of pop music.
PinkPantheress Proves Incapable of Missing With "Just For Me"
August 16, 2021
There's simply no stopping the viral breakout star.
The 25 Best Albums of 2021 | Ones To Watch Staff Picks
December 14, 2021
These are the projects that soundtracked one hell of a year.
With The Maràas' "All I Really Want Is You" Visual, Romance Is Always in the Air
February 16, 2022
There's never been a better time to be a fan of LA's sexiest band.
MICHELLE Is Challenging the Modern-Day Music Collective
February 18, 2020
MICHELLE exists in the nostalgic warmth of New York in the summer.
![Your Grandparents Deftly Mash Hip Hop and R&B into an Intoxicating Blend of Alternative Soul [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Grandparents - otw_1594999020.jpg)
Your Grandparents Deftly Mash Hip Hop and R&B into an Intoxicating Blend of Alternative Soul [Q&A]
July 17, 2020
Ones To Watch had a chance to sit down with the group, comprised of DaCosta (vocals), Jean Carter (vocals), and ghettoblasterman (producer) to discuss their latest single "So Damn Fly."
Joshy Soul's Thrilling "New Lover" Is a Reminder to Make Yourself a Priority
January 13, 2022
"NEW YEAR, NEW ME, NEW LOVER."
'Where Polly People Go to Read,' the Surreal and Personal Debut Album from Gus Dapperton
April 23, 2019
Dapperton's long-awaited debut album arrives as an intimate account of one of indie pop's new stars.
Omar Apollo's "Go Away" Is a Bittersweet, Aux-Ready Summer Anthem
July 14, 2021
"Go Away" sees Apollo exercising a careful creative approach that somehow levels forward-thinking with nostalgic sentimentality.
Terry Presume's 'What Box?' Is a Cosmic Cocktail of Emotional Catharsis
July 29, 2021
Few artists feel as unrestrained by genre or convention as Terry Presume.
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.