From the Site
Oliver Malcolm's "Helen" Is Cathartic, Contained Chaos
March 26, 2020
Malcolm is proving himself to be a different breed of artist.
![ARI Turns a Nightmare Into the Dance-Inducing Single "Oh Well" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ari-oh-well_1585248908.jpeg)
ARI Turns a Nightmare Into the Dance-Inducing Single "Oh Well" [Premiere]
March 26, 2020
ARI has all the makings of a rising pop star.
![Postcard Boy Explores His Love/Hate Relationship With Art in "Dazed" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/postcard-boy-dazed_1585235835.jpeg)
Postcard Boy Explores His Love/Hate Relationship With Art in "Dazed" [Premiere]
March 26, 2020
It is difficult not to immediately get swept up in Postcard Boy's introspective and dreamlike affair.
TRACES & TYLERxCORDY Brace You For A Lonely Night
March 25, 2020
TRACES + TYLERxCORDY dropped something to make us feel a bit better about being alone.
Breland and the Radical Rise of Country Trap
March 25, 2020
Breland is country trap's next star.
Meet Luke Prost, a Hyper Pop Producer With Limitless Promise
March 25, 2020
Prost has a dauntless vision for pop music and beyond.
Jenevieve's "Baby Powder" Is Made For Those Late, Sultry Nights
March 25, 2020
Goofy, cool, and effortlessly beautiful all in one fell swoop
Austin Millz & Pell Might Leave You "On Read" in 2020
March 25, 2020
If you've ever ghosted somebody, this song is for you.
keshi and the Infectious Melancholy of 'bandaids'
March 24, 2020
"The <i>bandaids</i> record is about vulnerability but also about moving forward, and I hope that in some way it can be your friend in this strange time."
Going Stir Crazy? Cure it With Top That Track's Latest Episode
March 24, 2020
Cabin fever is catching up to Top That Track hosts Precious and Dave.
Luna Li Taps Serena Isioma For the Ethereal "Flower (In Full Bloom)"
September 28, 2021
"Flower (In Full Bloom)" is a small dose of sonic sunshine.
Max Bennett Kelly Navigates Imposter Syndrome on "Fresh Green at the Gallery"
February 1, 2022
"Nobody's making shit like this right now. Maybe ever."
![Hazey Eyes and Moli Tackle Losing Yourself in the Soaring "Hungover You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hazey-eyes-ones-to-watch-2.jpeg)
Hazey Eyes and Moli Tackle Losing Yourself in the Soaring "Hungover You" [PREMIERE]
January 30, 2019
Sentimental, Hypnotic, and Dance-Inducing. This is Hazey Eyes at his finest.
![James Droll's "Cut My Teeth" Is a Soulful & Cathartic Assessment on Love [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/james-droll-ones-to-watch.jpg)
James Droll's "Cut My Teeth" Is a Soulful & Cathartic Assessment on Love [PREMIERE + Q&A]
March 7, 2019
Droll's discernible ability to create dark pop songs with a comforting hint of optimism is evident in the grappling "Cut My Teeth."
![Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-effort-nomad-mixtape_1584115324.jpg)
Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]
March 13, 2020
"In today's social media climate, it's difficult to stay present sometimes and it's noticeable in all kinds of relationships."
For mxmtoon, 'dusk' Signals a New Beginning
October 5, 2020
"<i>dusk</i> is meant to serve as a reminder that life is cyclical."
![Brian Dunne Kisses the Decade Goodbye in "Getting Wrecked On Election Day" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brian-dunne-ones-to-watch_1581617880.jpg)
Brian Dunne Kisses the Decade Goodbye in "Getting Wrecked On Election Day" [Premiere]
February 13, 2020
"'Getting Wrecked On Election Day' is a song so direct and autobiographical that it truly makes me nervous."
Zella Day Makes a Triumphant Return With the Transcendent "People Are Strangers"
April 27, 2020
The new single marks the first original release from Day in over five years.
![AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AHAH_Muack_Press3 - otw_1598556733.jpg)
AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]
August 27, 2020
We caught up with the M-Pop pioneers for a Q&A.
![Saint Lane on Authenticity, Kanye, and His Recipe to a Good Show [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saint-lane-interview_1647382371.jpg)
Saint Lane on Authenticity, Kanye, and His Recipe to a Good Show [Q&A]
March 15, 2022
"I always say if you want your art to outlive your life you need to evolve."