From the Site

Jean Dawson's "POWER FREAKS" Is a Masterful Collage of Sound and Emotion
April 9, 2020
Dawson's music is a targeted endorphin rush.
Author:
Maxamillion Polo
![Juice's "Konoha" Is an Ode to Naruto and Personal Growth [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/juice-konoha_1586447448.jpg)
Juice's "Konoha" Is an Ode to Naruto and Personal Growth [Premiere]
April 9, 2020
"It's about looking around you and realizing that there are all these experiences to have and all these people to appreciate."
Author:
Emily Smith
![Join Millions in Stepping Into the Haunting World of Sub Urban [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sub-urban-interview_1586380558.png)
Join Millions in Stepping Into the Haunting World of Sub Urban [Q&A]
April 8, 2020
"When I made Sub Urban in 2016-2017, I knew I wanted it to be dark, whether emotionally vulnerable and raw or twisted and theatrical."
Author:
Maxamillion Polo

Evann McIntosh Shows Us "What Dreams Are Made Of"
April 8, 2020
The self-awareness and vulnerability of 16-year-old Evann McIntosh are enviable, as is her musical talent.
Author:
Rachael Jansky

Hope Tala Is Giving a Face to the "R&Bossa" Sound
April 8, 2020
Tala's music is stimulating to the mind, body, and soul.
Author:
Emily Bird

Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap
April 7, 2020
Zaia is conveying complex ideas in infectious refrains and melodies.
Author:
Tyler Borland

Unearth 'Lost Genres' With Top That Track
April 7, 2020
In the latest episode of Top That Track, Dave and Precious go virtual crate-digging within the confines of their four walls.
Author:
Precious Kato

Oliver Tree Comes Out of a Two-Week Retirement to Deliver "Let Me Down"
April 7, 2020
Tree has created a sound and persona without peer.
Author:
Maxamillion Polo
![Relive Tour Life With These BTS Photos of Marc E. Bassy's 'PMD' Tour [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marc-e-bassy-tour-6_1586277615.jpg)
Relive Tour Life With These BTS Photos of Marc E. Bassy's 'PMD' Tour [Tour Diary]
April 7, 2020
Relive concerts, life on the road, and going outside with these 14 photos of Bassy's 'PMD' tour.
Author:
Maxamillion Polo

NIKI Opens the Book on 'Moonchild' With "Switchblade"
April 6, 2020
"Switchblade" is the first chapter of a pop-R&B fairytale.
Author:
Maxamillion Polo

Australia's Olive Amun Is Quickly Gaining Notoriety With "Do U Wrong"
November 25, 2020
Melbourne-based artist Olive Amun seamlessly bounces back and forth between clever tongue-in-cheek rap and pop melodies on "Do U Wrong."
Author:
Tyler Broland

Alix Page's "Frank" Reflects on Love and Loss
January 4, 2021
Inspired by the imagery and themes from Frank Ocean's "White Ferrari," "Frank" sees Alix Page building her own narrative recounting a missed opportunity between herself and a romantic interest.
Author:
Carter Fife

Ally Nicholas Shows Guts and Guile on "Warning Signs"
February 3, 2021
22-year-old Ally Nicholas is the new kid on the alt-pop block who possesses a remarkably seasoned sound for a newcomer.
Author:
Brooke Schaffer

Internet Money's lilspirit Returns With Subversive New Single "4ever"
February 12, 2021
With his first release of 2021, Internet Money's lilspirit makes a triumphant return this week with his newest single "4ever."
Author:
Carter Fife
![Boyish Release Studio Ghibli-Inspired "Howls" Ahead of Forthcoming EP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boyish-were-all-gonna-die-but-heres-my-contribution_1622139563.jpeg)
Boyish Release Studio Ghibli-Inspired "Howls" Ahead of Forthcoming EP [Premiere]
May 27, 2021
"We wanted it to feel sonically like we were in the meadow with Howl as he eats a fallen star."
Author:
Giselle Libby

Ambar Lucid Wants You to 'Get Lost in the Music'
June 21, 2021
Lucid's latest arrives as a cosmic escape from the humdrum monotony of any passing moment.
Author:
Maxamillion Polo
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Author:
Georgie Wright

Maisie Peters' Sonic Diary Entries Take the World Stage on 'You Signed Up For This'
August 30, 2021
Maisie has a transcendent talent for balancing heartfelt storytelling with a pop star poise well beyond her years.
Author:
Maxamillion Polo

Watch FINNEAS Tumble Through Pastel Purgatory in "I Lost a Friend" Video
June 25, 2019
FINNEAS transforms the loss of a friend into a breathtaking visual affair, shot all in one take.
Author:
Jess Myers

Thavoron Comes of Age in "18"
April 27, 2022
Thavoron writes the words every tired heart has longed to speak.
Author:
Jazmin Kylene