From the Site
Savor the End of Summer with "ARIZONA" by young friend and ella jane
August 3, 2020
young friend and ella jane prepare us for the end of summer with "ARIZONA"
No Rome and Bearface Take a Late-Night Drive in "1:45AM"
August 3, 2020
The striking collaboration captures the boundless feeling of bright lights and night skylines pass you by at a mile a minute.
mxmtoon, Billie Eilish, Dominic Fike, and More Artists You Should Listen To | #NowWatching
August 1, 2020
The Best New Music Playlist from Ones to Watch.
Alexander 23 Continues His Hopeless Romantic Tale on "Caught In The Middle"
July 31, 2020
"We used to kiss and say I love you, now we don't say nothing at all."
Thutmose Dedicates "On the Run" to All the Women Fighting For Our Freedom
July 31, 2020
Thutmose paints a picture of 2020 through the eyes of the people facing danger fighting for a better tomorrow.
![BabyJake Wants His New Music to Bring Him Closer to His Fans [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/babyjake - otw1_1596221704.jpg)
BabyJake Wants His New Music to Bring Him Closer to His Fans [Q&A]
July 31, 2020
We were honored to sit down with this growing star and learn more about where he came from, and his future plans with music.
![Drewboy is Ready to Bring Traphouse Bounce to the Masses [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Drewboy Press - otw_1596220873.jpg)
Drewboy is Ready to Bring Traphouse Bounce to the Masses [Q&A]
July 31, 2020
Philly has a new MC ready to make an impact on the music industry.
![Almondmilkhunni's "damnboy" Video Is a Femme Fatale-Driven Joyride Through the Desert [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/almondmilkhunni-damnboy_1596203884.jpg)
Almondmilkhunni's "damnboy" Video Is a Femme Fatale-Driven Joyride Through the Desert [Premiere]
July 31, 2020
Almondmilkhunni channels less Bonnie & Clyde and more Bonnie & Bonnie.
again&again Is the International Collective You Need to Keep on Your Radar
July 31, 2020
again&again is a glorious melting pot of varied sounds and ideas.
Dominic Fike's Long-Awaited Debut Album 'What Could Possibly Go Wrong' Has Landed
July 31, 2020
Does Fike's highly-anticipated debut album live up to the hype? Short answer: yes.
The Dismissal of Lil Nas X's "Old Town Road" as Country Speaks to a Larger Issue in Music
March 30, 2019
This is bigger than a country music problem; this is a music problem.
Kaash Paige Honors Eight Years of "Thinkin Bout You" With "Frank Ocean"
April 17, 2020
Paige not only delivers a dreamlike ode to "Thinkin Bout You" but cements her place in tomorrow's R&B landscape.
Freya Ridings' "Castles" Music Video Is A Monochrome Masterpiece
July 10, 2019
The utter strength of her empowering melody seems to draw her skywards, symbolizing her ability to rise from the ashes of a destructive relationship.
Ant Saunders Is More Than Another TikTok Success Story
December 4, 2019
Saunders may have found his start going viral on TIkTok, but he is not stopping there.
![Kacy Hill Opens Up on the Difficult Desire to Be 'Simple, Sweet, and Smiling' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kacy-hill-interview-simple-sweet-and-smiling_1634327234.jpeg)
Kacy Hill Opens Up on the Difficult Desire to Be 'Simple, Sweet, and Smiling' [Q&A]
October 15, 2021
"It became this kind of aspirational identity, like the persona that I wish I was more of."
UMI Lets Her Inner Child Run Free in "whatever u like"
May 2, 2022
"whatever u like" is the perfect soundtrack for sunnier days and minimal responsibility.
![Allan Rayman Pokes Fun at the Paradoxical in "6am" Film [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/allan rayman-ones-to-watch_1575658999.jpg)
Allan Rayman Pokes Fun at the Paradoxical in "6am" Film [Q&A]
December 6, 2019
We speak to the most mysterious man in music.
flor Explores Human Connection in the Heavenly "ley lines"
July 10, 2019
"The more we're able to connect these anchors, the more we can trust ourselves, be unshakeable, and find happiness, regardless of the push and pull of the world around us."
Conan Gray's "Jigsaw" Is an Honest and Heartbreaking Diary Entry
January 24, 2022
"By the end of it all it I ended up looking in the mirror and barely recognizing my rearranged and twisted reflection."
![NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-the-main-characters-interview-lava_1648485953.png)
NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]
March 28, 2022
From demanding to be buried in glitter and filler to detailing club penguin boyfriends, NOT THE MAIN CHARACTERS stay iconic.