From the Site

Tahj Keeton's 'SARF' is a Risky and Psychedelic Rap Album Unlike Its Contemporaries
August 11, 2020
Tahj Keeton's SARF s aggressive, grungy and versatile.
Author:
Tyler Borland

Victoria Monét Serves Us an Authentic Fierceness in 'JAGUAR'
August 11, 2020
In <i>JAGUAR</i>, Monét shows us there is power to be found in freedom, confidence, and being yourself.
Author:
Krista Marina Apardian

SÅl's Debut Single "Things End as They Begin" Demands Attention
August 11, 2020
"Things End as They Begin" is a beautifully sung electronic pop masterpiece that makes new artist SÅl seem like a seasoned veteran.
Author:
Tyler Borland

Omar Apollo Reminds Us to "Stayback" and Protect Our Energy
August 11, 2020
We all hear about the importance of physical distancing, but Apollo reminds us of the importance of giving our emotions space to breathe.
Author:
Krista Marina Apardian
![Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sally Boy - otw_1597189136.jpg)
Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]
August 11, 2020
Sally Boy returns with his second single "Stormy."
Author:
Lexi Vaganos

BENEE Channels an Adorable, Slimey Muse For "Snail"
August 11, 2020
BENEE's latest piece of pop-flavored escapism arrived at just the perfect time.
Author:
Ruby Scott

SG Lewis Partners With Robyn and Channel Tres For Hypnotic Dance Track "Impact"
August 10, 2020
"Channel is an artist I believe will go on to create a musical legacy as important as the one Robyn has already created, and to have the two of them on this record together is insane."
Author:
Maddy Quach

Kyle Dion Ushers In A New Era With Double Singles
August 10, 2020
Kyle Dion drops off two new records.
Author:
Precious Kato
![JONES Makes Heartbreak Feel Surmountable [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jones - otw_1597068174.jpg)
JONES Makes Heartbreak Feel Surmountable [Q&A]
August 10, 2020
We grabbed some time with JONES via email to find out how she's been surviving quarantine, some of the social justice causes she's been learning about, and of course, her new music and album.
Author:
Malc.

Rayana Jay and DUCKWRTH Experience a Temporary Love in Sensual "Love Me Like"
March 15, 2019
Bay area singer-songwriter Rayana Jay and Los Angeles rapper DUCKWRTH unite northern and southern California in their groovy collaboration.
Author:
Alyssa Yung
![Baby Rose Steps In as the New Voice of R&B with 3 Soulful Ballads [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baby-rose-ones-to-watch.jpg)
Baby Rose Steps In as the New Voice of R&B with 3 Soulful Ballads [NEW ARTIST DISCOVERY]
May 3, 2019
"Borderline," "Mortal," and "Sold Out," are only glimpses of what's coming next from the magnificent Atlanta-based songstress.
Author:
Alissa Arunarsirakul

Cybertrash Reinvents Himself With Two New Genre-Blurring Singles
June 1, 2022
Cybertrash is moving the hyperpop genre forward with refreshing originality.
Author:
Carter Fife

MorMor Shares an Eye-Opening Perspective on Love in "Won't Let You"
October 14, 2019
MorMor whisks listeners down a melancholic tunnel of love in a track that is nothing short of haunting.
Author:
Bianca Brown

Phoebe Bridgers' Annual Holiday Single Comes With a Cause
December 12, 2019
"Happy Holidays to everyone whose family has been literally or figuratively torn apart by Donald Trump."
Author:
Precious Kato

CYN Channels a Cult-Like Obsession in the High-Spirited "Holy Roller"
May 21, 2019
Balancing its most radio-friendly pop inclinations with a smattering of reverbed-out electric guitars that could be taken straight from a St. Vincent record, "Holy Roller" is CYN at her best.
Author:
Maxamillion Polo
![George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-taylor-ones-to-watch-2_1561662511.jpeg)
George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]
June 27, 2019
British singer-songwriter George Taylor has shown from the jump that he can build worlds inside your headphones.
Author:
Brady Moses

Conan Gray Is "The King" of Bedroom Bops
March 8, 2019
All hail the new king of bedroom pop.
Author:
Maxamillion Polo
![Ruby Waters Has a "Supernatural" Gift for Alternative Songwriting [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ruby-waters-ones-to-watch.jpg)
Ruby Waters Has a "Supernatural" Gift for Alternative Songwriting [PREMIERE + Q&A]
March 20, 2019
Always honest in her outstanding songwriting, Waters channels her purest emotions and expresses her truest self.
Author:
Alissa Arunarsirakul

Eloise's 'Somewhere In-Between' Is a Sublime R&B Escape
June 18, 2021
"It's all about growing pains, growing up, and how love changes form and meaning."
Author:
Jolene Latimer