From the Site
Ella Collier Is a Pop Star on the Rise
November 2, 2020
Ella Collier's new single, "cinderella," is a bold statement.
abrahamblue Is Nostalgic and Vocally Breathtaking on His Debut EP
November 2, 2020
Pop and R&B newcomer abrahamblue is clearly doing what he was born to do.
Kembe X's "Scared" Is an Honest and Aggressive Lyrical Display
November 2, 2020
The Chicago born rapper Kembe X is a master at conveying internal struggle over dark and ominous instrumentals.
little luna Presents a Moving Sonic Offering in "shift & go: cinematic"
November 2, 2020
"shift & go: cinematic" brings forth a new and tangible depth to Little Luna's debut song.
Bakar, LÉON, Ivy Sole, and More Artists You Should Be Listening To | #NowWatching
November 2, 2020
The Best New Music Playlist from Ones to Watch.
Brevin Kim Rejects Tradition on 'no less than three'
October 31, 2020
Brevin Kim perfectly toe the line between accessibility and boundary-pushing experimentation.
Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly
October 30, 2020
It looks like 2020 isn't a complete wash.
bbno$'s 'good luck have fun' Will Have You Wishing You Could Stay
October 29, 2020
<i>good luck have fun</i> is the perfect dose of lyrical levity and heavy, hard-hitting rhythms.
![WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Wolf_-_Hoops_1603993396.gif)
WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]
October 29, 2020
Indie-pop singer-songwriter WOLF keeps it "real from the start" in her infectious ode to her friends on her newest release "Hoops."
King Mala Drops an Anthem for the Introverts With "Homebody"
October 29, 2020
Los Angeles based KiNG MALA (a.k.a Areli Castro) gives us "Homebody" - voicing a gentle reminder of the power in living authentically and not shying away from who you truly are.
Sasha Sloan Battles with Her Inner "Thoughts" Through Utterly Soothing Melodies
June 3, 2019
Sloan exposes her inner battles with self-confidence and self-deprecation as she allows herself to be exceptionally vulnerable in "Thoughts."
tg.blk Brings an Old School Flair to "Love Being Used"
April 29, 2021
"This song is my ode to painful queer young love."
![Jakob Ogawa Talks Prince, First Show Jitters, and His New 'April' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jakob_ogawa-ones-to-watch-three-smaller_1569957978.jpeg)
Jakob Ogawa Talks Prince, First Show Jitters, and His New 'April' EP [Q&A]
September 30, 2019
Up & coming Norwegian indie pop musician, Jakob Ogawa is the man leading the soul-meets-synth lo-fi movement.
BROCKHAMPTON's "SUGAR" Video Is an Extraterrestrial Trip
December 10, 2019
Fair warning, BROCKHAMPTON's latest video is 100% NSFW.
![Alex Porat Scores Those Post-Break Up Texts in "happy for you" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alex-porat-happy-for-you_1588093385.jpg)
Alex Porat Scores Those Post-Break Up Texts in "happy for you" [Premiere + Q&A]
April 28, 2020
Porat on her new single, using social media like its Google, and allowing herself to be vulnerable.
The Maràas' "Un Millón" Has Us Feeling A Million Different Ways
June 9, 2021
Tinged with traces of pop, jazz, R&B, and reggaeton, The Maràas latest is a veritable sonic cocktail.
Maggie Lindemann's "Friends Go" Video Is Explosive, Literally
May 29, 2019
Pop and ska clash to explosive effect in Lindemann's latest visual feat.
![Support the Magic of PRIDE Year-Round with CLAY's "project 5 (demo)" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/clay-ones-to-watch-4_1567195805.JPG)
Support the Magic of PRIDE Year-Round with CLAY's "project 5 (demo)" [Q&A]
August 30, 2019
"For me, it doesn't make sense to do anything in my life that doesn't have the goal of ultimately serving others, uplifting, empowering and building community for marginalized people."
Lewis Capaldi Reflects in "Before You Go," His Most Personal Tune to Date
November 19, 2019
Capaldi has come a long way since playing shows at pubs.
Augustine Takes Us on a Whirlwind of Emotion on "Prom"
February 2, 2021
In the most beautiful mess of emotion, Swedish DIY artist, Augustine, releases a bucket of passion into his first single of the year "Prom."