From the Site

Ella Collier Is a Pop Star on the Rise
November 2, 2020
Ella Collier's new single, "cinderella," is a bold statement.
Author:
Lexi Vaganos

abrahamblue Is Nostalgic and Vocally Breathtaking on His Debut EP
November 2, 2020
Pop and R&B newcomer abrahamblue is clearly doing what he was born to do.
Author:
Tyler Borland

Kembe X's "Scared" Is an Honest and Aggressive Lyrical Display
November 2, 2020
The Chicago born rapper Kembe X is a master at conveying internal struggle over dark and ominous instrumentals.
Author:
Tyler Borland

little luna Presents a Moving Sonic Offering in "shift & go: cinematic"
November 2, 2020
"shift & go: cinematic" brings forth a new and tangible depth to Little Luna's debut song.
Author:
Jessica Thomas

Bakar, LÉON, Ivy Sole, and More Artists You Should Be Listening To | #NowWatching
November 2, 2020
The Best New Music Playlist from Ones to Watch.
Author:
Malc.

Brevin Kim Rejects Tradition on 'no less than three'
October 31, 2020
Brevin Kim perfectly toe the line between accessibility and boundary-pushing experimentation.
Author:
Tyler Borland

Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly
October 30, 2020
It looks like 2020 isn't a complete wash.
Author:
Ruby Scott

bbno$'s 'good luck have fun' Will Have You Wishing You Could Stay
October 29, 2020
<i>good luck have fun</i> is the perfect dose of lyrical levity and heavy, hard-hitting rhythms.
Author:
Krista Marina Apardian
![WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Wolf_-_Hoops_1603993396.gif)
WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]
October 29, 2020
Indie-pop singer-songwriter WOLF keeps it "real from the start" in her infectious ode to her friends on her newest release "Hoops."
Author:
Rachel Lai

King Mala Drops an Anthem for the Introverts With "Homebody"
October 29, 2020
Los Angeles based KiNG MALA (a.k.a Areli Castro) gives us "Homebody" - voicing a gentle reminder of the power in living authentically and not shying away from who you truly are.
Author:
Malc.

Rayana Jay and DUCKWRTH Experience a Temporary Love in Sensual "Love Me Like"
March 15, 2019
Bay area singer-songwriter Rayana Jay and Los Angeles rapper DUCKWRTH unite northern and southern California in their groovy collaboration.
Author:
Alyssa Yung
![Baby Rose Steps In as the New Voice of R&B with 3 Soulful Ballads [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baby-rose-ones-to-watch.jpg)
Baby Rose Steps In as the New Voice of R&B with 3 Soulful Ballads [NEW ARTIST DISCOVERY]
May 3, 2019
"Borderline," "Mortal," and "Sold Out," are only glimpses of what's coming next from the magnificent Atlanta-based songstress.
Author:
Alissa Arunarsirakul

Cybertrash Reinvents Himself With Two New Genre-Blurring Singles
June 1, 2022
Cybertrash is moving the hyperpop genre forward with refreshing originality.
Author:
Carter Fife

MorMor Shares an Eye-Opening Perspective on Love in "Won't Let You"
October 14, 2019
MorMor whisks listeners down a melancholic tunnel of love in a track that is nothing short of haunting.
Author:
Bianca Brown

Phoebe Bridgers' Annual Holiday Single Comes With a Cause
December 12, 2019
"Happy Holidays to everyone whose family has been literally or figuratively torn apart by Donald Trump."
Author:
Precious Kato

CYN Channels a Cult-Like Obsession in the High-Spirited "Holy Roller"
May 21, 2019
Balancing its most radio-friendly pop inclinations with a smattering of reverbed-out electric guitars that could be taken straight from a St. Vincent record, "Holy Roller" is CYN at her best.
Author:
Maxamillion Polo
![George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-taylor-ones-to-watch-2_1561662511.jpeg)
George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]
June 27, 2019
British singer-songwriter George Taylor has shown from the jump that he can build worlds inside your headphones.
Author:
Brady Moses

Conan Gray Is "The King" of Bedroom Bops
March 8, 2019
All hail the new king of bedroom pop.
Author:
Maxamillion Polo
![Ruby Waters Has a "Supernatural" Gift for Alternative Songwriting [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ruby-waters-ones-to-watch.jpg)
Ruby Waters Has a "Supernatural" Gift for Alternative Songwriting [PREMIERE + Q&A]
March 20, 2019
Always honest in her outstanding songwriting, Waters channels her purest emotions and expresses her truest self.
Author:
Alissa Arunarsirakul

Eloise's 'Somewhere In-Between' Is a Sublime R&B Escape
June 18, 2021
"It's all about growing pains, growing up, and how love changes form and meaning."
Author:
Jolene Latimer