From the Site
Ella Collier Is a Pop Star on the Rise
November 2, 2020
Ella Collier's new single, "cinderella," is a bold statement.
abrahamblue Is Nostalgic and Vocally Breathtaking on His Debut EP
November 2, 2020
Pop and R&B newcomer abrahamblue is clearly doing what he was born to do.
Kembe X's "Scared" Is an Honest and Aggressive Lyrical Display
November 2, 2020
The Chicago born rapper Kembe X is a master at conveying internal struggle over dark and ominous instrumentals.
little luna Presents a Moving Sonic Offering in "shift & go: cinematic"
November 2, 2020
"shift & go: cinematic" brings forth a new and tangible depth to Little Luna's debut song.
Bakar, LÉON, Ivy Sole, and More Artists You Should Be Listening To | #NowWatching
November 2, 2020
The Best New Music Playlist from Ones to Watch.
Brevin Kim Rejects Tradition on 'no less than three'
October 31, 2020
Brevin Kim perfectly toe the line between accessibility and boundary-pushing experimentation.
Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly
October 30, 2020
It looks like 2020 isn't a complete wash.
bbno$'s 'good luck have fun' Will Have You Wishing You Could Stay
October 29, 2020
<i>good luck have fun</i> is the perfect dose of lyrical levity and heavy, hard-hitting rhythms.
![WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Wolf_-_Hoops_1603993396.gif)
WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]
October 29, 2020
Indie-pop singer-songwriter WOLF keeps it "real from the start" in her infectious ode to her friends on her newest release "Hoops."
King Mala Drops an Anthem for the Introverts With "Homebody"
October 29, 2020
Los Angeles based KiNG MALA (a.k.a Areli Castro) gives us "Homebody" - voicing a gentle reminder of the power in living authentically and not shying away from who you truly are.
beabadoobee Searches Out Human Warmth in the Rapturous "10:36"
June 15, 2022
beabadoobee is making some of the best indie rock of recent memory.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
Florida Rapper Cochise Is Finally Getting His Flowers
June 8, 2021
Cochise's music is a testament to the power of being yourself and making art that you believe in.
![Mons Vi's "Come On Violet" Is a Heartbreaking Portrait of Addiction [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mons-vi-ones-to-watch-2_1563488107.jpg)
Mons Vi's "Come On Violet" Is a Heartbreaking Portrait of Addiction [PREMIERE]
July 18, 2019
If there's one thing we know to be true about Brooklyn-based artist Mons Vi, it's that he works in words the way other artists work in watercolor or clay.
What the Fuck Is a Genre?
February 26, 2020
Gen Z killed the music genre. RIP.
Monsune Treats Us to the Grooviest Synths & Childish Gambino-esque Vocals In "Outta My Mind"
September 3, 2019
Monsune's utterly soulful vocals blended with his steady ear for tasteful pop melodies are more than enough to win us over.
Joji and Don Krez Close Out the Summer in "Breathe"
September 12, 2019
"I wanted my fans to have a song before the summer ended - one that is fun and free."
Cat Clyde Narrates an Unconventional Love Story in Soulful "All the Black"
February 11, 2019
Cat Clyde's powerfully haunting vocals shine through in her latest single.
Alicia Creti Delivers Showstopping Debut Single "Congratulations"
February 18, 2022
We know little of Alicia yet beyond her ability to stop us dead in our tracks.
![Alternative Rocker Samia Is The Voice Of Her Generation [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/samia-ones-to-watch-1.png)
Alternative Rocker Samia Is The Voice Of Her Generation [NEW ARTIST DISCOVERY]
March 12, 2019
The singer-songwriter has taken it upon herself to share what she knows to be true for not only herself, but so many others.