From the Site

Ella Collier Is a Pop Star on the Rise
November 2, 2020
Ella Collier's new single, "cinderella," is a bold statement.
Author:
Lexi Vaganos

abrahamblue Is Nostalgic and Vocally Breathtaking on His Debut EP
November 2, 2020
Pop and R&B newcomer abrahamblue is clearly doing what he was born to do.
Author:
Tyler Borland

Kembe X's "Scared" Is an Honest and Aggressive Lyrical Display
November 2, 2020
The Chicago born rapper Kembe X is a master at conveying internal struggle over dark and ominous instrumentals.
Author:
Tyler Borland

little luna Presents a Moving Sonic Offering in "shift & go: cinematic"
November 2, 2020
"shift & go: cinematic" brings forth a new and tangible depth to Little Luna's debut song.
Author:
Jessica Thomas

Bakar, LÉON, Ivy Sole, and More Artists You Should Be Listening To | #NowWatching
November 2, 2020
The Best New Music Playlist from Ones to Watch.
Author:
Malc.

Brevin Kim Rejects Tradition on 'no less than three'
October 31, 2020
Brevin Kim perfectly toe the line between accessibility and boundary-pushing experimentation.
Author:
Tyler Borland

Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly
October 30, 2020
It looks like 2020 isn't a complete wash.
Author:
Ruby Scott

bbno$'s 'good luck have fun' Will Have You Wishing You Could Stay
October 29, 2020
<i>good luck have fun</i> is the perfect dose of lyrical levity and heavy, hard-hitting rhythms.
Author:
Krista Marina Apardian
![WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Wolf_-_Hoops_1603993396.gif)
WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]
October 29, 2020
Indie-pop singer-songwriter WOLF keeps it "real from the start" in her infectious ode to her friends on her newest release "Hoops."
Author:
Rachel Lai

King Mala Drops an Anthem for the Introverts With "Homebody"
October 29, 2020
Los Angeles based KiNG MALA (a.k.a Areli Castro) gives us "Homebody" - voicing a gentle reminder of the power in living authentically and not shying away from who you truly are.
Author:
Malc.

R&B Newcomer Zacari Strikes Gold with the "Midas Touch"
March 4, 2019
"This is only the beginning of my long catalogue I intend to put out into the world."
Author:
Alissa Arunarsirakul

Thavoron Comes of Age in "18"
April 27, 2022
Thavoron writes the words every tired heart has longed to speak.
Author:
Jazmin Kylene

Watch FINNEAS Tumble Through Pastel Purgatory in "I Lost a Friend" Video
June 25, 2019
FINNEAS transforms the loss of a friend into a breathtaking visual affair, shot all in one take.
Author:
Jess Myers
![Khushi - "Sane Man" [Live + Interview] | Baà±o Flaco](https://s3-us-west-2.amazonaws.com/onestowatch-v2/khushi-live-ones-to-watch_1565293138.jpg)
Khushi - "Sane Man" [Live + Interview] | Baà±o Flaco
August 8, 2019
If there is one thing above all Khushi proved at our latest Baà±o Flaco, it is that he is an artist you need to be keeping your eye on.
Author:
Maxamillion Polo
![Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Amilli two_1568244126.jpg)
Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]
September 11, 2019
A sort of crime drama scored by a smooth love song is surely a thrilling twist.
Author:
Precious Kato
![Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_90ff965510be1169df0a84f9de42a248_ba90a926_540_1568935757_1569011890.jpg)
Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
Author:
Precious Kato

adobee. Enlists haroinfather for "sent you flowers."
January 6, 2020
"sent you flowers" is a succinct, captivating portrait of love dead on arrival.
Author:
Maxamillion Polo

Aklesso Is Gearing up for His Debut With "Worst Year"
November 23, 2020
South Florida-bred Aklesso is in it for the long-haul.
Author:
Gregory Castel

Melii Teams up With 6LACK for Break-up Anthem "You Ain't Worth It"
January 14, 2021
On her latest single "You Ain't Worth It," Melii crafts the perfect anthem for anyone who upgraded from their past relationship and can't help but brag about it.
Author:
Racheal Jansky