From the Site

Ella Collier Is a Pop Star on the Rise
November 2, 2020
Ella Collier's new single, "cinderella," is a bold statement.
Author:
Lexi Vaganos

abrahamblue Is Nostalgic and Vocally Breathtaking on His Debut EP
November 2, 2020
Pop and R&B newcomer abrahamblue is clearly doing what he was born to do.
Author:
Tyler Borland

Kembe X's "Scared" Is an Honest and Aggressive Lyrical Display
November 2, 2020
The Chicago born rapper Kembe X is a master at conveying internal struggle over dark and ominous instrumentals.
Author:
Tyler Borland

little luna Presents a Moving Sonic Offering in "shift & go: cinematic"
November 2, 2020
"shift & go: cinematic" brings forth a new and tangible depth to Little Luna's debut song.
Author:
Jessica Thomas

Bakar, LÉON, Ivy Sole, and More Artists You Should Be Listening To | #NowWatching
November 2, 2020
The Best New Music Playlist from Ones to Watch.
Author:
Malc.

Brevin Kim Rejects Tradition on 'no less than three'
October 31, 2020
Brevin Kim perfectly toe the line between accessibility and boundary-pushing experimentation.
Author:
Tyler Borland

Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly
October 30, 2020
It looks like 2020 isn't a complete wash.
Author:
Ruby Scott

bbno$'s 'good luck have fun' Will Have You Wishing You Could Stay
October 29, 2020
<i>good luck have fun</i> is the perfect dose of lyrical levity and heavy, hard-hitting rhythms.
Author:
Krista Marina Apardian
![WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Wolf_-_Hoops_1603993396.gif)
WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]
October 29, 2020
Indie-pop singer-songwriter WOLF keeps it "real from the start" in her infectious ode to her friends on her newest release "Hoops."
Author:
Rachel Lai

King Mala Drops an Anthem for the Introverts With "Homebody"
October 29, 2020
Los Angeles based KiNG MALA (a.k.a Areli Castro) gives us "Homebody" - voicing a gentle reminder of the power in living authentically and not shying away from who you truly are.
Author:
Malc.
![AIRPORTS Asks If "U FEEL IT 2" on Sultry New Single [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/airports - otw_1590069408.jpg)
AIRPORTS Asks If "U FEEL IT 2" on Sultry New Single [PREMIERE]
May 21, 2020
"Through intricate, sleek production and layered, sensuous vocals, "U FEEL IT 2" emits a chilling and utopian ambiance."
Author:
Chloe Robinson

$NOT's "Can You Help Me" Is a Visceral Response to Ongoing Police Brutality
July 6, 2020
The woozy hip-hop meditation is one that posits that the ongoing revolution is one beyond political affiliation; it is the very real fight for human life.
Author:
Ruby Scott

Alix Page Teases Her Debut EP With the Heart-Rending "25"
October 12, 2021
"25" is a song wrapped in intricate storytelling, grief, and growth.
Author:
Ally Rincà²n

Sylo Serves Up a Delectable Double Feature With "Bento Box" and "American Idea"
May 11, 2022
Sylo is laying down the foundational architecture for a significant release.
Author:
DJ Connor

ZPLUTO Talks Sharing Experiences and Reaching for Opportunities
October 13, 2022
“If you’re listening to my music, you’re coming to Pluto with me."
Author:
Jessica Magtalas
![#NowWatching 02-08-19 [PLAYLIST]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conan-gray-now-watching-ones-to-watch-playlist-3.jpg)
#NowWatching 02-08-19 [PLAYLIST]
February 9, 2019
New music from Conan Gray, Sinead Harnett, Buddy and more.
Author:
Yasmin Damoui
![Five Shows You Cannot Afford to Miss This Week [Live 5]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/live-five-ones-to-watch-2.png)
Five Shows You Cannot Afford to Miss This Week [Live 5]
April 1, 2019
What am I doing tonight you ask? We have your answer, five times over.
Author:
Maxamillion Polo
![Swimming With Bears' "Don't Think About It" Proves Rock is Made for Dancing [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swimming-with-bears-ones-to-watch-2_1562888630.jpg)
Swimming With Bears' "Don't Think About It" Proves Rock is Made for Dancing [PREMIERE]
July 11, 2019
"Don't Think About It" captures that feeling of being a kid in a bedroom, rocking out to your favorite song, and secretly wanting to show it off to the world. You know... that moment when the tennis racket you are strumming becomes a real guitar."
Author:
Brady Moses
![Jake Troth Proves Simplicity Is Key in the "Alive & Well" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jake-troth-ones-to-watch_1565974267.jpeg)
Jake Troth Proves Simplicity Is Key in the "Alive & Well" Video [PREMIERE]
August 16, 2019
"'Alive & Well' was written over the course of five years, initiated in the lowest point of my life and then completed years later during the best moments of my life."
Author:
Alissa Arunarsirakul

Matthew Chaim Pays Homage to People Who Inspire Purpose in "Reason"
September 10, 2019
A testament to Chaim's incredible lyrical sensibility, "Reason" hosts a collection of poetic lines that comment on losing sight of one's reasons.
Author:
Jessica Thomas