From the Site
Ella Collier Is a Pop Star on the Rise
November 2, 2020
Ella Collier's new single, "cinderella," is a bold statement.
abrahamblue Is Nostalgic and Vocally Breathtaking on His Debut EP
November 2, 2020
Pop and R&B newcomer abrahamblue is clearly doing what he was born to do.
Kembe X's "Scared" Is an Honest and Aggressive Lyrical Display
November 2, 2020
The Chicago born rapper Kembe X is a master at conveying internal struggle over dark and ominous instrumentals.
little luna Presents a Moving Sonic Offering in "shift & go: cinematic"
November 2, 2020
"shift & go: cinematic" brings forth a new and tangible depth to Little Luna's debut song.
Bakar, LÉON, Ivy Sole, and More Artists You Should Be Listening To | #NowWatching
November 2, 2020
The Best New Music Playlist from Ones to Watch.
Brevin Kim Rejects Tradition on 'no less than three'
October 31, 2020
Brevin Kim perfectly toe the line between accessibility and boundary-pushing experimentation.
Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly
October 30, 2020
It looks like 2020 isn't a complete wash.
bbno$'s 'good luck have fun' Will Have You Wishing You Could Stay
October 29, 2020
<i>good luck have fun</i> is the perfect dose of lyrical levity and heavy, hard-hitting rhythms.
![WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Wolf_-_Hoops_1603993396.gif)
WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]
October 29, 2020
Indie-pop singer-songwriter WOLF keeps it "real from the start" in her infectious ode to her friends on her newest release "Hoops."
King Mala Drops an Anthem for the Introverts With "Homebody"
October 29, 2020
Los Angeles based KiNG MALA (a.k.a Areli Castro) gives us "Homebody" - voicing a gentle reminder of the power in living authentically and not shying away from who you truly are.
Yeek Gets Eccentric on "3000 Miles (Baby Baby)"
February 8, 2021
"3000 Miles" is the kind of song that makes the most sense when you're, in Yeek's own words, "higher than a kite."
Jesse Gold's "R.I.P" Is a Powerful Admittance of Struggle and Self-Doubt
March 31, 2021
"R.I.P" is a refreshingly honest and intimate tour de force.
Viral Sensation Lil Mariko Returns With the Four Loko-Fueled "Boring"
July 16, 2021
Lil Mariko's "Boring" was written to launch Four Loko Records, which may just be the wildest sentence I've written this year.
Christian Blue Flexes a Versatile and Unpredictable Flow on "Pink Soda"
August 16, 2021
"Pink Soda" exists as a nebulous fusion of unorthodox hip-hop, skittering production, and alternative flourishes.
![St. Humain 'Flirts Between Pop, Electronic and R&B' on 'EMOTIONAL SAUNA' Debut [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/st-humain-ones-to-watch-2.jpeg)
St. Humain 'Flirts Between Pop, Electronic and R&B' on 'EMOTIONAL SAUNA' Debut [PREMIERE]
January 24, 2019
"We've got feelings of love, failure, hope, absolute shit - and above all, life."
Ruel Does Not Want Your Teeth or Ruel Puns | Quick 6
May 2, 2019
Rapidly rising pop sensation Ruel is the very definition of a wunderkind.
ilo ilo Finds Themselves Torn Between a Toxic and Intoxicating Relationship in "habits"
October 3, 2019
"habits" finds ilo ilo at their most well-refined, carving out a niche somewhere between electronic-laden ecstasy and sentimental indie pop.
BENEE, REI AMI, Alaina Castillo, and More Artists You Should Listen to Now | #NowWatching Playlist
November 15, 2019
New music from Billie Eilish and a whole lot more.
FINNEAS' Debut Album 'Optimist' Arrives as a Heart-Rending and Timeless Record
October 15, 2021
<i>Optimist</i> is a project full of hindsight, masterfully crafted production, and warranted pessimism.
Johan Lenox and Ant Clemons' "You Up?" Is a Cuffing Season Anthem
November 15, 2021
"You Up?" is a melancholic love letter to romantic frustration and late-night indecision.