From the Site
Ella Collier Is a Pop Star on the Rise
November 2, 2020
Ella Collier's new single, "cinderella," is a bold statement.
abrahamblue Is Nostalgic and Vocally Breathtaking on His Debut EP
November 2, 2020
Pop and R&B newcomer abrahamblue is clearly doing what he was born to do.
Kembe X's "Scared" Is an Honest and Aggressive Lyrical Display
November 2, 2020
The Chicago born rapper Kembe X is a master at conveying internal struggle over dark and ominous instrumentals.
little luna Presents a Moving Sonic Offering in "shift & go: cinematic"
November 2, 2020
"shift & go: cinematic" brings forth a new and tangible depth to Little Luna's debut song.
Bakar, LÉON, Ivy Sole, and More Artists You Should Be Listening To | #NowWatching
November 2, 2020
The Best New Music Playlist from Ones to Watch.
Brevin Kim Rejects Tradition on 'no less than three'
October 31, 2020
Brevin Kim perfectly toe the line between accessibility and boundary-pushing experimentation.
Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly
October 30, 2020
It looks like 2020 isn't a complete wash.
bbno$'s 'good luck have fun' Will Have You Wishing You Could Stay
October 29, 2020
<i>good luck have fun</i> is the perfect dose of lyrical levity and heavy, hard-hitting rhythms.
![WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Wolf_-_Hoops_1603993396.gif)
WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]
October 29, 2020
Indie-pop singer-songwriter WOLF keeps it "real from the start" in her infectious ode to her friends on her newest release "Hoops."
King Mala Drops an Anthem for the Introverts With "Homebody"
October 29, 2020
Los Angeles based KiNG MALA (a.k.a Areli Castro) gives us "Homebody" - voicing a gentle reminder of the power in living authentically and not shying away from who you truly are.
IDK Releases 'IDK & FRIENDS 2,' the Soundtrack to Kevin Durant's New Showtime Documentary
June 29, 2020
Serving as both the music supervisor and composer for Durant's new documentary, IDK brings his enthralling vision to life.
Giveon, keshi, Thomas Headon and More Artists You Should Listen to Now | #NowWatching
March 27, 2020
The best new music playlist on Ones To Watch.
![Pollyanna's "Mars" Is an Adrenaline-Racing Anthem [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Pollyanna-Mars_1651766256.png)
Pollyanna's "Mars" Is an Adrenaline-Racing Anthem [Premiere]
May 5, 2022
"It's gritty, it's heavy, it's loud, it's abrasive, it's explicit, and it's super honest."
![Safia Mafia Links Up With Guapdad 4000 For Some "Weed & Wine" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Safia Mafia.jpg)
Safia Mafia Links Up With Guapdad 4000 For Some "Weed & Wine" [PREMIERE]
January 24, 2019
Two vices, one really cool video. Watch the colorful premiere of Safia Mafia's "Weed & Wine."
Lennon Stella Really is That "BITCH"
March 15, 2019
The sassy anthem we were all asking for.
![Billy Raffoul Shares Heartwarming Tour Memories & Teases Forthcoming Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/billy-raffoul-ones-to-watch-2_1560980662_1567019521.jpg)
Billy Raffoul Shares Heartwarming Tour Memories & Teases Forthcoming Album [Q&A]
June 19, 2019
Deep gravelly voice. Long luscious locks. There's something hypnotic about Billy Raffoul's live performance, and we can't get enough.
Jay Wile Is At His Most Dynamic on New 'Somewhere in Mind' EP
September 30, 2019
With clear talent, storied direction and a seemingly boundless artistic ability, Jay Wile is going to be talked about for a very long time.
Winona Oak's "Let Me Know" Is an Effervescent Ode to Young Love
October 14, 2019
Winona Oak's sensationalized themes of love and heartbreak are evocative of Lana Del Rey's trailblazing sound of the late-2000's.
![From Linkin Park to 'the beautiful struggle,' Welcome to the Life of Naaz [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Naaz-ones-to-watch_1573504853.jpg)
From Linkin Park to 'the beautiful struggle,' Welcome to the Life of Naaz [Q&A]
November 11, 2019
"I've always just made whatever gave me butterflies. That's really all I'm chasing in life, feeling those butterflies..."
torr Delivers "selfdestruct," a Heart-Racing Lovesick Stunner
January 7, 2022
"I wanted to make a super cute and danceable song about having a crush but also write about the not-so-cute part about crushes."