From the Site
benny mayne Proves He Belongs in the Spotlight on "Hardest"
February 26, 2021
After establishing himself as a veteran writer by penning hits behind the scenes for Blackbear and G-Eazy, benny mayne has now proven that he belongs in the spotlight.
Hollyy Starts 2021 With Soulful Double-Side Single Release
February 26, 2021
We were able to talk with Hollyy about their latest singles and what their plans are for the foreseeable, hopefully pandemic-less, future.
The Elevator Encounter That Sparked a New Music Genre
February 26, 2021
In honor of Black History Month, we explore the legacy of Gamble and Huff, the progenitors of Philly Soul.
Blu DeTiger Showcases Her Musical Virtuosity on "Vintage"
February 25, 2021
Any fan of groovy, funky pop music should be sure to check out Blu DeTiger's latest single, "Vintage."
Colby Lafayette Steps Into His Rockstar Persona on "BEST GUY"
February 25, 2021
Colby Lafayette is exploring new vices on his single "BEST GUY."
Junaco Returns With Peacefully Hypnotic Single "Blue Room"
February 25, 2021
Junaco's latest single "Blue Room" is an indie-rock-meets-chillwave laced with psychedelic guitar melodies and ethereal vocals.
Kid Hastings Explores a New Relationship on "Backwards"
February 25, 2021
"Backwards" features Kid Hastings' signature dulcet tones and cleverly written songwriting.
The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
Still Woozy Daydreams of Electric Romance in New Video for "Rocky"
February 25, 2021
Still Woozy adds a touch of surrealism to complement his brand of bedroom pop in his new video for "Rocky"
!["Love You Now, Love You Later" Is Yet Another Testament to Ben Kessler's Diverse Songwriting [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/_AA_0405 (3)_1614208794.jpg)
"Love You Now, Love You Later" Is Yet Another Testament to Ben Kessler's Diverse Songwriting [Premiere]
February 24, 2021
Continuing our everlasting journey with Ben Kessler, we're extremely excited to premiere his latest single "Love You Now, Love You Later."
Kota the Friend Shares a Piece of Himself on "Dear Fear"
January 10, 2022
Kota flawlessly spits timeless advice and hard-hitting, life-learned lessons.
The Dismissal of Lil Nas X's "Old Town Road" as Country Speaks to a Larger Issue in Music
March 30, 2019
This is bigger than a country music problem; this is a music problem.
![The Buttertones Come of Age in "Fade Away Gently" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-buttertones-fade-away-gently_1584021299.jpg)
The Buttertones Come of Age in "Fade Away Gently" [Premiere]
March 12, 2020
The Buttertones make the rare sort of music that simply does not go out of style.
![Genevieve Stokes Hits the Nail on the Head With "Lonely and Bored" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/genevieve stokes ones to watch smaller_1590076388.jpg)
Genevieve Stokes Hits the Nail on the Head With "Lonely and Bored" [Premiere + Q&A]
May 21, 2020
"Lonely and Bored" feels warm though its concept is chilling, especially now in isolation. Stokes uses swirling echoes and a gentle melody to provide a backdrop to her overly honest words.
ella jane Continues Her Momentum with "nothing else i could do"
July 17, 2020
ella jane continues her momentum with her brand new single "nothing else i could do".
Emotional Oranges Plays With a Sensual Double Entendre in "Just Like You"
August 27, 2019
"We started off writing about the double standard around women being open about masturbating... But it's really just a love song about passion and longing for your partner when they're not around."
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
![NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-the-main-characters-interview-lava_1648485953.png)
NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]
March 28, 2022
From demanding to be buried in glitter and filler to detailing club penguin boyfriends, NOT THE MAIN CHARACTERS stay iconic.
Surfaces Prescribe a Dose of Hope and Euphoric Bliss in 'Horizons'
March 2, 2020
Surfaces' music arrives as the encapsulation of carefree summer days.
ROLE MODEL Experiences Love at First Sight on "blind"
July 22, 2020
Breathtaking is the perfect word to describe ROLE MODEL's new single.