From the Site
Fall Down the Rabbit Hole with Aibai on Her New Self-Titled EP
March 29, 2021
23-year-old Minneapolis producer Aibai has just unveiled her debut EP.
The Polar Boys are Top Tier Genre Benders
March 26, 2021
The dynamic Miami trio Polar Boys is hitting the ground running in 2021.
![Dog Trainer Return With 'Scrolling to feel better...part one' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/image1_1616800668.jpeg)
Dog Trainer Return With 'Scrolling to feel better...part one' [Q&A]
March 26, 2021
We caught up with Dog Trainer to talk about how they found their voice and the highs and lows of creating an album during a pandemic.
![Lars Martin Shares His Love Story for the Ages on Debut "Plans" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_e470da87a312ef28c3a4eb15777c7889_faef2812_2048_1616793459.jpeg)
Lars Martin Shares His Love Story for the Ages on Debut "Plans" [Premiere]
March 26, 2021
Debuting his artist project, producer and songwriter, Lars Martin shares his inspiring love story with his wife on his single "Plans."
![Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ALLIEFINALS-38_1616773780.jpg)
Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]
March 26, 2021
Newcomer Haiva Ru has directed a beautiful homage to her halcyon coping tools: her best friends, a shared house she loved, and the backdrop of her town in the video for "Oh, But Lover"
BK Rockstar's Delivers a Wild, High Energy Performance on "Smoke"
March 25, 2021
Brooklyn native, BK Rockstar, is relatively new to the hip hop scene, but he raps as if he's an established veteran.
Jelani Aryeh Is Blissfully Sentimental on New Single "Marigold"
March 25, 2021
Jelani Aryeh is a name you should definitely be familiar with.
Cheb Rabi Lets His Music Speak on His Behalf on "Void"
March 25, 2021
You can hear the pained emotion in Cheb Rabi's strained vocal inflections as he laments on past love on his latest song "Void."
Noah Jack Paves His Own Path on "ANGST"
March 25, 2021
The newest artist to pave his own path in hyperpop is the Pennsylvania native, Noah Jack.
KOAD Emanates Creative Energy on His Debut "pots n' pans"
March 25, 2021
The self-described rapper, singer, and "magician" known as KOAD makes his debut this month with "pots n' pans."
Tate McRae and Ali Gatie Pour Out Heartbreak in Melancholic Video for "Lie to Me"
October 16, 2020
Tate McRae and Ali Gatie have collaborated on a new song lamenting the heartbreak of a relationship betrayed.
Lexi Jayde is the "Oldest Teenager"
July 29, 2020
With her new single, "Oldest Teenager," Lexi Jayde describes feeling out of place with regards to her own bodily age of 17 years old.
![Slow Pulp: From Playgrounds to Playing Crowds [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/slow-pulp-ones-to-watch-crop_1564535013.jpg)
Slow Pulp: From Playgrounds to Playing Crowds [NEW ARTIST DISCOVERY]
July 31, 2019
Dive headfirst into Slow Pulp, a dark musical aesthetic with a nightlight of hope that sounds similar to the way red wine tastes.
'Happy Endings With An Asterisk' Is a Brilliant Showcasing of AUGUST 08′s Versatility
August 12, 2019
Though classified as a contemporary R&B artist, AUGUST 08 continues to blur the lines of what it means to be a "traditional" singer in the genre.
![Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aura-ones-to-watch_1571351882.jpeg)
Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]
October 17, 2019
Au/Ra may be the only artist we know who can speak Elvish.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Who Is Maisie Peters?
September 15, 2021
We rang up Maisie to get to know the artist behind the heartfelt, anthemic music.
Electronic Pop Duo X Lovers Yearns For Love in "Colder When It Rains" Video
May 7, 2019
"It's not specifically about an ex, 'cause I never dated the girl. But it's about someone I just really deeply cared about and kinda fucked up the relationship with."
Freya Ridings Finds Redemption After Heartbreak With "Castles"
May 31, 2019
You wouldn't want to sleep on a pop artist whose earliest work has been praised by the likes of Florence Welch and Taylor Swift, would you?
King Princess' "For My Friends" Is a Beautiful Portrait of Platonic Love
March 21, 2022
"For My Friends" signals a new chapter for the breakout artist.