From the Site

Escape With Gatlin For a Dreamy Adventure in "What If I Love You"
April 8, 2021
Gatlin appeals to the open road as a place where possibilities seem more endless and new hopes more readily acquired.
Author:
Rachel Lai

NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
Author:
Krista Marina Apardian

C.S. Fulp's "Ego Death" Is a Dreamlike Self-Reflection
April 7, 2021
"'Ego Death' is about the struggle of moving on after a relationship and finding healing independently."
Author:
Tyler Borland

Laica's "love u lately" Visual Will Leave You Pining For More
April 7, 2021
Carefully crafting a seductive concoction of electro-pop, R&B, and hip-hop percussion, Laica delivers her fans a smoldering banger.
Author:
Carter Fife
THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]
April 6, 2021
At the heart of <i>97 BLOSSOM</i> is a drive to reimagine the world.
Author:
Ruby Scott

Florida Collective seeyousoon Is Breaking New Ground in 2021
April 6, 2021
If you're a fan of hip-hop collectives or internet rap, seeyousoon should be an immediate addition to your weekly rotation.
Author:
Carter Fife

Max Leone Chases the Ultimate High in "the craziest thing i've ever done"
April 5, 2021
"the craziest thing i've ever done" arrives as Leone's most romantic and enthralling track to date.
Author:
Lexi Vaganos

WizTheMc's "World Is Fucked" Presents a Sober Vision of Reality
April 5, 2021
"For me, this song sums up my current perspective on the world around me while also making sure I don't lose sight of love and light."
Author:
Rachel Lai

Marco Luka Has No Ceilings on "pretty little lies"
April 5, 2021
"pretty little lies" has an inescapable bounce to it that will likely get stuck in your head for hours to come.
Author:
Tyler Borland

Junior Varsity Makes an Electric Debut With "Cold Blood"
April 5, 2021
What started as the LA music scene's most well-known secret has now become a social media phenomenon.
Author:
Maddy Quach

Elohim Enlists Skrillex for the Emotional Onslaught That Is "Buckets"
January 9, 2019
Elohim is facing 2019 unmasked and with an unrelenting driving force.
Author:
Maxamillion Polo

Wallows Takes to the Mini Golf Course to Reflect on Fading Love in "Sidelines"
March 8, 2019
This marks the third single from Wallows' forthcoming debut album, Nothing Happens, set to release on March 22.
Author:
Maxamillion Polo

Still Woozy's "Lava" Is an Infectious Post-Genre Groove, But What's New?
April 5, 2019
Do not even bother wasting your time trying to classify Still Woozy.
Author:
Maxamillion Polo
![Palm Springsteen's "Sister Sister" Is a Feverish Ode to Thrill-Seeking [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/palm-springsteen-ones-to-watch-2_1559763696.jpeg)
Palm Springsteen's "Sister Sister" Is a Feverish Ode to Thrill-Seeking [PREMIERE]
June 5, 2019
The Los Angeles-based band exudes a hedonistic, devil-may-care energy that is simply magnetic.
Author:
Brady Moses

Clairo's "Closer to You" Is an Anesthetic for Growing Pains
June 28, 2019
While Clairo's earlier work evokes the starry-eyed daydreams of a teen with a long road ahead, "Closer to You" feels like we've opened a door into the more shadowy recesses of the singer's mind.
Author:
Brady Moses

Channel Tres Shouts Out His Native Compton on "Black Moses" with JPEGMAFIA
July 30, 2019
Among Compton's freshest exports is Channel Tres, who reminds everybody that the city of less than 100,000 is still the hip-hop capital of the world.
Author:
Brady Moses
![MILKK Wants You to Take a "Ride" With Their Lush New Single & Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/milkk-ones-to-watch_1564669758.jpg)
MILKK Wants You to Take a "Ride" With Their Lush New Single & Video [PREMIERE]
August 1, 2019
With its breezy laid-back sound and sensual appeal, "Ride," the latest single from Nashville's MILKK, proves to be the perfect cure for our August blues.
Author:
Rae Lemeshow-Barooshian

The "Divine" Ayoni Makes Her Stellar Debut with Island Instrumentals & Pop Melodies
September 6, 2019
She may only be 20 years old, but Ayoni is here to preach the truth about our underappreciated divinity.
Author:
Alissa Arunarsirakul

Huron John Is Up to Something in 'Apocalypse Wow, Vol. 1'
February 13, 2020
In this saturated space, it is refreshing to see something this wickedly confident.
Author:
Precious Kato

UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Author:
Maxamillion Polo