From the Site
sky Explores the Intricacies of Grief in Debut EP 'good grief'
April 15, 2021
With <i>good grief</i>, sky transforms the grieving process into a standout debut project rife with self-realization.
Magic Bronson Fall For a Robot in "My Baby is an Android"
April 15, 2021
In their latest single, Magic Bronson seamlessly channel the spirit of <i>Her</i> and doo-wop.
BROCKHAMPTON Celebrate 'ROADRUNNER' With Livestream Concert
April 14, 2021
There are few experiences greater than watching artists you love get lost in their work.
Tommy Newport and EARTHGANG Collide on "Stargazer"
April 13, 2021
Newport and EARTHGANG lay down the perfect foundation for a sentimental yet bittersweet banger.
Maasho Squares Off With His Personal "SAD MACHINE"
April 10, 2021
"SAD MACHINE" is an anthem for party animals and wallflowers alike.
Unusual Demont Delivers a Mesmerizing Vibe in the Prince-Inspired "Purple"
April 9, 2021
"Purple" sees Unusual Demont branching into a much more seductive and hypnotic style.
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
Hong Kong Boyfriend Has Us Hooked on "Sharlene"
April 9, 2021
"I think I could die happy if everyone I cared about knew that I loved them... so I wrote a song."
Jacqueline Hackett Makes 2021 Debut With "The Rest of the World Could See"
April 8, 2021
New York City-based singer-songwriter Jacqueline Hackett explores emotional hang-ups and heartbreak on her crisp and sweeping alt-country debut single "The Rest of the World Could See."
Hotel Decor Reignites Chillwave With "All The Rage" Visual
April 8, 2021
Hotel Decor delivers listeners a love letter to daily monotony and what he describes as "feeling pretty boxed in."
Aidan Alexander on First Date Advice, Balloon Animals, and Fans Kicking Him | Quick 6
April 11, 2019
Get to know atmospheric pop's poignant new voice.
Julia Michaels, Role Model, Scarypoolparty, BENEE & More | #NowWatching Playlist
June 28, 2019
Do you crave that "Fuck Up, Kinda" love?
![Alexander Mack Is Back With a Bop for the "Bachelors" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alexander-mack-ones-to-watch_1570563734.jpg)
Alexander Mack Is Back With a Bop for the "Bachelors" [PREMIERE]
October 8, 2019
Alexander Mack is back with something for the bachelors. Listen now.
Transviolet Takes a Stab at Donald Trump and Our Capitalist Hellscape in "Money Money" Visual
October 18, 2019
"Money Money" is a tongue-in-cheek ode to greed, corruption and rampant consumerism.
YUNGBLUD's 'the underrated youth' Is Larger Than an EP. It's a Movement
October 18, 2019
"It's become less and less about me and more about this whole collective of people coming together to fight for what we believe in."
![Ones To Watch and The Noise Present: The Chats [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-chats-tour_1579187147.jpg)
Ones To Watch and The Noise Present: The Chats [Announcement]
January 16, 2020
The Chats are hitting the road!
![Sara King's "Velvet" Is a Sultry R&B Ballad Inspired by 'Twin Peaks' [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sara-king-velvet_1580408920.jpeg)
Sara King's "Velvet" Is a Sultry R&B Ballad Inspired by 'Twin Peaks' [Premiere]
January 30, 2020
Rarely does a song title so aptly embody the physical sensation of listening to a track unfurl out before you.
![Good Girls Do "Bad Things" in Lizzy Land's Surreal Slo-Mo Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lizzy-land-ones-to-watch-crop_1562870078.JPG)
Good Girls Do "Bad Things" in Lizzy Land's Surreal Slo-Mo Video [PREMIERE]
July 11, 2019
"It's a relationship with a person, a substance, a moment that you can't let go and a feeling that might fuel the fire for now, but eventually dies out."
![Ali Barter on Letting Go of Perfection [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ali-barter-ones-to-watch_1574200799.jpg)
Ali Barter on Letting Go of Perfection [Q&A]
November 19, 2019
"It's less like we have to hit a quota and more like people are getting bored of just seeing four dudes in a band."
'The Sun Will Come Up, The Seasons Will Change' but Nina Nesbitt Is the Future of Pop
February 1, 2019
Nesbitt's much-anticipated debut is brimming with everything the pop genre has to offer, but at no point does it ever begin to feel trite.