From the Site
Lovsky Returns With the Haunting "Masks"
April 19, 2021
"Masks" stands as one of Lovsky's most poetic singles to date.
Author:
Tyler Borland

Raegun Releases Her Attention-Grabbing Debut EP 'Cherry Blossom Blooms'
April 19, 2021
In <i>Cherry Blossom Blooms</i>, Raegun is able to fit a wide range of ideas and sounds into a short but sweet runtime
Author:
Tyler Borland
![almost monday Crafts the Perfect Summer Song With "hailey beebs" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/almost-monday-hailey-beebs_1618596452.jpeg)
almost monday Crafts the Perfect Summer Song With "hailey beebs" [Q&A]
April 16, 2021
Never overly complicated and effortlessly cool, there's something inherently liberating about almost monday's music.
Author:
Rachael Jansky

Treasure Emerges as a Genre Floating Butterfly in 'Plebeian (Demo)'
April 16, 2021
<i>Plebeian</i> emits an aura of escapism with moments of serenity interwoven throughout
Author:
Joe Beer
![VALÉ and Kat Dahlia Join Forces For Cinematic "oop" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/VALE-oop_1618592270.png)
VALÉ and Kat Dahlia Join Forces For Cinematic "oop" Visual [Premiere]
April 16, 2021
"'oop' pulls you in swiftly and leaves you falling in love with its raw, spirited energy."
Author:
Alexis Vaganos

M.Byrd Brings the "Morning Sun" in Warming New Track
April 16, 2021
"Morning Sun" is an escape from the real world and a moment to strip away all the negative vibes.
Author:
Joe Beer
![WYNNE on Coming to Terms With Loneliness and New "Midnight" Visual [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wynne-midnight_1618585555.jpeg)
WYNNE on Coming to Terms With Loneliness and New "Midnight" Visual [Premiere + Q&A]
April 16, 2021
"Pandemic or not, this is obviously something that a lot of us deal with at some point in our lives."
Author:
Chloe Liz
![Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny-mason-angelic-hoodrat-supercut-interview_1618553645.png)
Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]
April 16, 2021
"I'm going to be me and like what I like regardless of who is and isn't surprised, it's not going to change my life."
Author:
Carter Fife

Meet the LA Collective That Is Here '2' CMMND Your Attention
April 15, 2021
The beauty of a collective is in creating community, and CMMND is fostering an immersive one.
Author:
Krista Marina Apardian

Australia's Olive Amun Is Quickly Gaining Notoriety With "Do U Wrong"
November 25, 2020
Melbourne-based artist Olive Amun seamlessly bounces back and forth between clever tongue-in-cheek rap and pop melodies on "Do U Wrong."
Author:
Tyler Broland

Alix Page's "Frank" Reflects on Love and Loss
January 4, 2021
Inspired by the imagery and themes from Frank Ocean's "White Ferrari," "Frank" sees Alix Page building her own narrative recounting a missed opportunity between herself and a romantic interest.
Author:
Carter Fife

Ally Nicholas Shows Guts and Guile on "Warning Signs"
February 3, 2021
22-year-old Ally Nicholas is the new kid on the alt-pop block who possesses a remarkably seasoned sound for a newcomer.
Author:
Brooke Schaffer

Internet Money's lilspirit Returns With Subversive New Single "4ever"
February 12, 2021
With his first release of 2021, Internet Money's lilspirit makes a triumphant return this week with his newest single "4ever."
Author:
Carter Fife
![Boyish Release Studio Ghibli-Inspired "Howls" Ahead of Forthcoming EP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boyish-were-all-gonna-die-but-heres-my-contribution_1622139563.jpeg)
Boyish Release Studio Ghibli-Inspired "Howls" Ahead of Forthcoming EP [Premiere]
May 27, 2021
"We wanted it to feel sonically like we were in the meadow with Howl as he eats a fallen star."
Author:
Giselle Libby

Ambar Lucid Wants You to 'Get Lost in the Music'
June 21, 2021
Lucid's latest arrives as a cosmic escape from the humdrum monotony of any passing moment.
Author:
Maxamillion Polo
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Author:
Georgie Wright

Maisie Peters' Sonic Diary Entries Take the World Stage on 'You Signed Up For This'
August 30, 2021
Maisie has a transcendent talent for balancing heartfelt storytelling with a pop star poise well beyond her years.
Author:
Maxamillion Polo

R&B Newcomer Zacari Strikes Gold with the "Midas Touch"
March 4, 2019
"This is only the beginning of my long catalogue I intend to put out into the world."
Author:
Alissa Arunarsirakul

Thavoron Comes of Age in "18"
April 27, 2022
Thavoron writes the words every tired heart has longed to speak.
Author:
Jazmin Kylene