From the Site
Buppy. Rejects the Blueprint on the Ominous "TELL ME YOU'RE SORRY"
April 28, 2021
Ominous, dejected, and introspective, "TELL ME YOU'RE SORRY" recounts a toxic relationship in undeniably raw fashion.
NoMBe Tackles Toxic Masculinity in the Cosmic "Boys Don't Cry"
April 27, 2021
"Boys Don't Cry" floats though as if unbound by gravity, weightless and carefree in its effervescent daydream.
The Spirit of the '90s Is Alive in Phabo and Destin Conrad's "Slippery" Visual
April 26, 2021
"Slippery" is a journey through R&B's golden years.
Cody Lovaas Lays It All on the Line in the Emotionally-Charged "Rocket"
April 26, 2021
Lovaas' smooth pop music perfectly balances confessional lyrics and infectious melodies
papichuloteej's "Boyfriend" Is an Instant Earworm
April 23, 2021
"Boyfriend" is a song designed to be played on replay.
DWLLRS Return With the Effortlessly Infectious "Fiction"
April 22, 2021
With a massive TikTok audience and a cosign from Justin Bieber, DWLLRS are on the cusp of a breakthrough moment.
![George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-eve-i-dont-mind_1619106813.jpg)
George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]
April 22, 2021
"I Don't Mind" is an easygoing and impeccable vibe from start to finish.
Hugo Ronen Makes a Name For Himself in Debut EP 'The Sol Demos'
April 20, 2021
The <i>Sol Demos</i> is the perfect introduction to what makes the newcomer so magnetic.
![Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yuki-dreams-again-pretty-face_1618935415.jpg)
Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]
April 20, 2021
In his latest single, Yuki Dreams Again proclaims there's more to life than a "Pretty Face."
"Heterochromia" Sees kxvg Experiencing Double Vision
April 19, 2021
"Heterochromia" is a fast-paced genre-bending cut synthesizing hip-hop, pop, and electronic music into one harmonious union.
dhruv's 'rapunzel' Is a Smoldering Coming-of-Age Story
January 24, 2022
"I'm not good at talking about myself, but music gives me agency."
![C.S. Armstrong Is Creating Timeless Rhythm And Blues [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cs armstrong-ones-to-watch-1_1558051403-1_1558134055.jpg)
C.S. Armstrong Is Creating Timeless Rhythm And Blues [NEW ARTIST DISCOVERY]
May 16, 2019
The road to where C.S. Armstrong is now has been a long and winding one but proves an unparalleled conviction to his craft.
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
Ant Saunders Continues to Win Over Our Hearts With His "Yellow Hearts" Video
December 10, 2019
Saunders' takes us back to where his viral hit all began.
Men I Trust's "Hard to Let Go" Is a Sonic Ride Through Sweet Despair
July 1, 2022
It’s understood that if it’s Men I Trust, it’s painfully good.
Isaac Dunbar Does Not Want to Be "comme des garćons (like the boys)"
April 2, 2020
Dunbar's french pop-tinged outing is "a huge middle finger" to societal gender roles.
Role Model's "if jesus saves, she's my type" Sounds Like Falling in Love For the First Time
February 18, 2022
For Role Model, Valentine's Day never ends.
sad alex's "dating myself" Is a Necessary Ode to Self-Love
February 12, 2021
Loving someone else is hard but loving yourself is sometimes even harder, but pop singer, songwriter, and artist sad alex thinks that's the best way to go.
Meet DAISY WORLD, the Tyler, the Creator-Approved R&B Star in the Making
July 24, 2021
It's not too late to become engrossed in the prismatic world of Daisy, an artist who has found fans in not just Tyler but Addison Rae and The Internet.
![Windser Blends Anxiety and Optimism on "Trouble In Paradise" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/windser-trouble-in-paradise_1631721208.jpeg)
Windser Blends Anxiety and Optimism on "Trouble In Paradise" [Q&A]
September 15, 2021
"It's a melancholy dreamworld where the redwoods meet the salty ocean air, lost boys, haunting fog, and late night house parties."