From the Site
Buppy. Rejects the Blueprint on the Ominous "TELL ME YOU'RE SORRY"
April 28, 2021
Ominous, dejected, and introspective, "TELL ME YOU'RE SORRY" recounts a toxic relationship in undeniably raw fashion.
NoMBe Tackles Toxic Masculinity in the Cosmic "Boys Don't Cry"
April 27, 2021
"Boys Don't Cry" floats though as if unbound by gravity, weightless and carefree in its effervescent daydream.
The Spirit of the '90s Is Alive in Phabo and Destin Conrad's "Slippery" Visual
April 26, 2021
"Slippery" is a journey through R&B's golden years.
Cody Lovaas Lays It All on the Line in the Emotionally-Charged "Rocket"
April 26, 2021
Lovaas' smooth pop music perfectly balances confessional lyrics and infectious melodies
papichuloteej's "Boyfriend" Is an Instant Earworm
April 23, 2021
"Boyfriend" is a song designed to be played on replay.
DWLLRS Return With the Effortlessly Infectious "Fiction"
April 22, 2021
With a massive TikTok audience and a cosign from Justin Bieber, DWLLRS are on the cusp of a breakthrough moment.
![George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-eve-i-dont-mind_1619106813.jpg)
George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]
April 22, 2021
"I Don't Mind" is an easygoing and impeccable vibe from start to finish.
Hugo Ronen Makes a Name For Himself in Debut EP 'The Sol Demos'
April 20, 2021
The <i>Sol Demos</i> is the perfect introduction to what makes the newcomer so magnetic.
![Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yuki-dreams-again-pretty-face_1618935415.jpg)
Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]
April 20, 2021
In his latest single, Yuki Dreams Again proclaims there's more to life than a "Pretty Face."
"Heterochromia" Sees kxvg Experiencing Double Vision
April 19, 2021
"Heterochromia" is a fast-paced genre-bending cut synthesizing hip-hop, pop, and electronic music into one harmonious union.
![Hong Kong Boyfriend Is Crushing in "Cold Waters" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_622379d8c59eb7d6728cb715e40835f5_eff8ef17_1280_1598449666.jpg)
Hong Kong Boyfriend Is Crushing in "Cold Waters" [Premiere]
August 26, 2020
Meet Hong Kong Boyfriend, your new favorite DIY R&B artist.
![Carsen's "Losing My" Music Video Is Almost Too Relatable [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/carsen_1598551743.jpg)
Carsen's "Losing My" Music Video Is Almost Too Relatable [Premiere]
August 27, 2020
Carsen embarks on a journey of self-discovery in her brand new single and music video, "Losing My".
Kwame Adu Reconciles With His Past on "Counting Losses"
April 1, 2021
"Counting Losses" is a track that is just as meditative as it is energetic.
Making Tyler, the Creator His Brown Sugar Salmon
August 3, 2021
This one is dedicated to Tyler Baudelaire.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
Willow, King Princess, Alec Benjamin, & More | #NowWatching Playlist
July 19, 2019
With everyone from Beyoncé to Peppa Pig dropping music, where do you even start? Well, here.
Havelock Flirts With the Idea of Hedonism in "Pheromones"
August 23, 2019
There is a hypnotic ebb and flow to Havelock.
![Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mallrat-ones-to-watch_1571773775.jpeg)
Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]
October 22, 2019
Mallrat is making music for people who love their pets, rough girls, and anyone who simply loves to listen to music while driving (license-having or not).
Soccer Mommy Presents a Raw Self-Portrait in "circle the drain"
January 14, 2020
Soccer Mommy's gift for nostalgic melancholy is undeniable.
![Daz Rinko Takes a Page Out of The 'Insecure' Handbook in His Video for "Broke Lawrence" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/daz rinko-ones-to-watch-2.jpg)
Daz Rinko Takes a Page Out of The 'Insecure' Handbook in His Video for "Broke Lawrence" [PREMIERE]
January 30, 2019
"As a fan of the show, I relate to the character of Lawrence and how he deals with the everyday struggles of being a black male making his way in the world."