From the Site
Buppy. Rejects the Blueprint on the Ominous "TELL ME YOU'RE SORRY"
April 28, 2021
Ominous, dejected, and introspective, "TELL ME YOU'RE SORRY" recounts a toxic relationship in undeniably raw fashion.
NoMBe Tackles Toxic Masculinity in the Cosmic "Boys Don't Cry"
April 27, 2021
"Boys Don't Cry" floats though as if unbound by gravity, weightless and carefree in its effervescent daydream.
The Spirit of the '90s Is Alive in Phabo and Destin Conrad's "Slippery" Visual
April 26, 2021
"Slippery" is a journey through R&B's golden years.
Cody Lovaas Lays It All on the Line in the Emotionally-Charged "Rocket"
April 26, 2021
Lovaas' smooth pop music perfectly balances confessional lyrics and infectious melodies
papichuloteej's "Boyfriend" Is an Instant Earworm
April 23, 2021
"Boyfriend" is a song designed to be played on replay.
DWLLRS Return With the Effortlessly Infectious "Fiction"
April 22, 2021
With a massive TikTok audience and a cosign from Justin Bieber, DWLLRS are on the cusp of a breakthrough moment.
![George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-eve-i-dont-mind_1619106813.jpg)
George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]
April 22, 2021
"I Don't Mind" is an easygoing and impeccable vibe from start to finish.
Hugo Ronen Makes a Name For Himself in Debut EP 'The Sol Demos'
April 20, 2021
The <i>Sol Demos</i> is the perfect introduction to what makes the newcomer so magnetic.
![Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yuki-dreams-again-pretty-face_1618935415.jpg)
Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]
April 20, 2021
In his latest single, Yuki Dreams Again proclaims there's more to life than a "Pretty Face."
"Heterochromia" Sees kxvg Experiencing Double Vision
April 19, 2021
"Heterochromia" is a fast-paced genre-bending cut synthesizing hip-hop, pop, and electronic music into one harmonious union.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
Do Yourself a Favor and Listen to Havelock's Mesmerizing Debut Single, "Pig Latin"
March 27, 2019
Havelock is poised to go down in the pantheon of mythical, enigmatic British artists.
![Make the First Move With Harrison Sands' "Open Doors" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/harrison-sands-ones-to-watch-2_1563299432.png)
Make the First Move With Harrison Sands' "Open Doors" [PREMIERE]
July 16, 2019
"It really is a plea for the woman to take charge, and remove any and all doubt from the situation, because consent is sexy, and a topic that many men could use a lesson in."
![Versatile Songwriter Mark Diamond Elucidates the Unspoken Magic of the "Hummingbird" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mark-ones-to-watch-2_1564373905.png)
Versatile Songwriter Mark Diamond Elucidates the Unspoken Magic of the "Hummingbird" [Q&A]
July 29, 2019
"Hummingbird" is a new mood for the Seattle native, who finds himself typically falling under more somber, acoustic sounds.
![LOVER Paints a Portrait of the Modern "Starving" Artist [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/LOVER_press photo_1 copy_1565809910.png)
LOVER Paints a Portrait of the Modern "Starving" Artist [PREMIERE]
August 14, 2019
"Starving" is a sultry, indie-R&B fusion composition that sounds like Bon Iver took a day trip to Harlem.
Slow Hollows' 'Actors' Is an Album Free of Genre and Fear of Failure
October 24, 2019
Slow Hollows is sonic proof we are living in a post-genre world.
![Dae Zhen Rejects Music Industry Toxicity in "Leave Me Be" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dae-zhen-ones-to-watch_1572279102.jpeg)
Dae Zhen Rejects Music Industry Toxicity in "Leave Me Be" [PREMIERE]
October 28, 2019
"This song is a reminder to myself of who I do this for: myself."
Maggie Rogers, Scarypoolparty, Gracie Abrams, and More Artists You Should Listen to Now | #NowWatching
November 23, 2019
Maggie Rogers is backing up that Grammy nomination for "Best New Artist" with a brand new single.
LAUNDRY DAY, NIKI, Oliver Tree, and More Artists You Should Listen to Now | #NowWatching Playlist
December 6, 2019
New music that isn't holiday music. Well, mostly.
![Juke Ross Takes Us Behind the Scenes of His Sold-Out Show in "Drifting Apart" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/juke-ross-ones-to-watch-4_1576087200.jpg)
Juke Ross Takes Us Behind the Scenes of His Sold-Out Show in "Drifting Apart" Video [Premiere]
December 11, 2019
"'Drifting Apart' is a song about me having to leave home for the first time and really not knowing how to."