From the Site

Buppy. Rejects the Blueprint on the Ominous "TELL ME YOU'RE SORRY"
April 28, 2021
Ominous, dejected, and introspective, "TELL ME YOU'RE SORRY" recounts a toxic relationship in undeniably raw fashion.
Author:
Tyler Borland

NoMBe Tackles Toxic Masculinity in the Cosmic "Boys Don't Cry"
April 27, 2021
"Boys Don't Cry" floats though as if unbound by gravity, weightless and carefree in its effervescent daydream.
Author:
Ruby Scott

The Spirit of the '90s Is Alive in Phabo and Destin Conrad's "Slippery" Visual
April 26, 2021
"Slippery" is a journey through R&B's golden years.
Author:
Carter Fife

Cody Lovaas Lays It All on the Line in the Emotionally-Charged "Rocket"
April 26, 2021
Lovaas' smooth pop music perfectly balances confessional lyrics and infectious melodies
Author:
Alexis Vaganos

papichuloteej's "Boyfriend" Is an Instant Earworm
April 23, 2021
"Boyfriend" is a song designed to be played on replay.
Author:
Tyler Borland

DWLLRS Return With the Effortlessly Infectious "Fiction"
April 22, 2021
With a massive TikTok audience and a cosign from Justin Bieber, DWLLRS are on the cusp of a breakthrough moment.
Author:
Tyler Borland
![George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-eve-i-dont-mind_1619106813.jpg)
George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]
April 22, 2021
"I Don't Mind" is an easygoing and impeccable vibe from start to finish.
Author:
Alexis Vaganos

Hugo Ronen Makes a Name For Himself in Debut EP 'The Sol Demos'
April 20, 2021
The <i>Sol Demos</i> is the perfect introduction to what makes the newcomer so magnetic.
Author:
Tyler Borland
![Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yuki-dreams-again-pretty-face_1618935415.jpg)
Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]
April 20, 2021
In his latest single, Yuki Dreams Again proclaims there's more to life than a "Pretty Face."
Author:
DJ Connor

"Heterochromia" Sees kxvg Experiencing Double Vision
April 19, 2021
"Heterochromia" is a fast-paced genre-bending cut synthesizing hip-hop, pop, and electronic music into one harmonious union.
Author:
Carter Fife

Dora Jar's "Bump" Is a Hypnotic Manifestation Turned Reality
September 15, 2022
"Bump" is shrouded in a dreamlike ether.
Author:
Nathan Ahamed
Anna Sofia Cannot Be Contained in 'LET ME OUT I'M FREE!'
May 19, 2022
"I felt trapped, controlled, manipulated, and this was exactly how I wanted to execute those feelings."
Author:
DJ Connor
![Nilo Blues Pays Homage to Cult Anime Film Akira in "Akira Harakiri" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nilo-blues-akira-harakiri_1584636732.jpg)
Nilo Blues Pays Homage to Cult Anime Film Akira in "Akira Harakiri" [Premiere + Q&A]
March 19, 2020
The multi-hyphenate Toronto rapper's latest single is designed to bump in Neo-Tokyo.
Author:
Emily Bird
![Ady Suleiman Turned His Voice Memos into Brilliant Neo-Soul 'Thoughts & Moments Vol. 1' Mixtape [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ady-suleiman-ones-to-watch.jpg)
Ady Suleiman Turned His Voice Memos into Brilliant Neo-Soul 'Thoughts & Moments Vol. 1' Mixtape [Q&A]
April 9, 2019
If soulful melodies are your cup of tea, then 'Thoughts & Moments Vol. 1' is your invitation to Suleiman's tasty world of custard cream biscuits.
Author:
Alissa Arunarsirakul

Transport Yourself to Omar Apollo's 80s Dance Party with the Technicolored "So Good" Video
May 17, 2019
+ Catch Omar Apollo on 'The Voyager Tour' with Ambar Lucid now!
Author:
Alissa Arunarsirakul

Zac Greer Shows Off His Sentimental Side in "melatonin"
May 3, 2021
Singer, songwriter, and producer Zac Greer has yet to miss.
Author:
Tyler Borland
![Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joan-ones-to-watch-3.jpg)
Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]
February 6, 2019
One might hear the name and picture a young blonde country singer, but indie pop duo joan is far more complex.
Author:
Anna Scholfield

Luna Li and beabadoobee Join Forces For the Mesmerizing "Silver Into Rain"
February 9, 2022
"Silver Into Rain" is an immaculate teaser of what awaits us on Li's hotly-anticipated debut album.
Author:
Holly Alvarado

Shaun Ross and Amber Mark Explore the Fatality of Attraction on 'UNISEX'
February 22, 2022
From fashion, visual artists, to music, there is no stopping Shaun Ross.
Author:
Jessica Thomas

Doechii Wastes No Time in the Rapid-fire "Bitch I'm Nice"
July 8, 2022
Doechii has proved once again that the top is where she belongs.
Author:
Jazmin Kylene