From the Site
Buppy. Rejects the Blueprint on the Ominous "TELL ME YOU'RE SORRY"
April 28, 2021
Ominous, dejected, and introspective, "TELL ME YOU'RE SORRY" recounts a toxic relationship in undeniably raw fashion.
NoMBe Tackles Toxic Masculinity in the Cosmic "Boys Don't Cry"
April 27, 2021
"Boys Don't Cry" floats though as if unbound by gravity, weightless and carefree in its effervescent daydream.
The Spirit of the '90s Is Alive in Phabo and Destin Conrad's "Slippery" Visual
April 26, 2021
"Slippery" is a journey through R&B's golden years.
Cody Lovaas Lays It All on the Line in the Emotionally-Charged "Rocket"
April 26, 2021
Lovaas' smooth pop music perfectly balances confessional lyrics and infectious melodies
papichuloteej's "Boyfriend" Is an Instant Earworm
April 23, 2021
"Boyfriend" is a song designed to be played on replay.
DWLLRS Return With the Effortlessly Infectious "Fiction"
April 22, 2021
With a massive TikTok audience and a cosign from Justin Bieber, DWLLRS are on the cusp of a breakthrough moment.
![George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-eve-i-dont-mind_1619106813.jpg)
George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]
April 22, 2021
"I Don't Mind" is an easygoing and impeccable vibe from start to finish.
Hugo Ronen Makes a Name For Himself in Debut EP 'The Sol Demos'
April 20, 2021
The <i>Sol Demos</i> is the perfect introduction to what makes the newcomer so magnetic.
![Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yuki-dreams-again-pretty-face_1618935415.jpg)
Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]
April 20, 2021
In his latest single, Yuki Dreams Again proclaims there's more to life than a "Pretty Face."
"Heterochromia" Sees kxvg Experiencing Double Vision
April 19, 2021
"Heterochromia" is a fast-paced genre-bending cut synthesizing hip-hop, pop, and electronic music into one harmonious union.
99 Neighbors Bare Their Soul on 'Wherever You're Going I Hope It's Great'
September 24, 2021
In their hauntingly beautiful debut album, the art-rap group reimagines the music collective.
maye, Joji, girl in red and More Artists You Should Listen to Now | #NowWatching
April 17, 2020
The best new music playlist on Ones To Watch.
Noname Scores a Revolution in the Succinct But Powerful "Song 33"
June 19, 2020
"Song 33" is not a diss track; it is a call to arms.
Yaeji's "WAKING UP DOWN" Is a Deceptively Chill Banger
March 10, 2020
Yaeji is back with an existential club anthem and an adorable dog named Woofa.
![Huron John Welcomes You to the Kaleidoscopic World of 'Apocalypse Wow' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/huron-john-apocalypse-wow-interview_1587655389.jpg)
Huron John Welcomes You to the Kaleidoscopic World of 'Apocalypse Wow' [Q&A]
April 23, 2020
"At the end of the day, I just want to make people's lives better with my shit."
![Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alextbh-between-ones-to-watch_1589473206.jpg)
Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]
May 14, 2020
"Queer bodies are human bodies and there's nothing wrong with trying to frame that intimate moment and showcase it."
![Baby Rose's 'To Myself' Is a Self-Dedicated Masterpiece that Debuts Her Gorgeous Vocals to the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baby-rose-ones-to-watch_1567185212.jpg)
Baby Rose's 'To Myself' Is a Self-Dedicated Masterpiece that Debuts Her Gorgeous Vocals to the World [Q&A]
August 28, 2019
"No matter what, always embrace who you are."
![Ebon Lurks Continues to Shine in His Visual for "Drip Different" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/PR image 4 copy_1568322547.jpg)
Ebon Lurks Continues to Shine in His Visual for "Drip Different" [PREMIERE]
September 12, 2019
The twenty-three-year-old singer is back with new music and a new video. We are here for it.
Matt Maeson's "Go Easy" Video Is a Gripping Cinematic Wonder
November 6, 2019
Maeson has an impeccable eye for heart-rending visual storytelling.
Chiiild's "Darling" Is a Hallucinogenic Heirloom of Love
November 13, 2019
"If you've ever been in love ..."