From the Site
Buppy. Rejects the Blueprint on the Ominous "TELL ME YOU'RE SORRY"
April 28, 2021
Ominous, dejected, and introspective, "TELL ME YOU'RE SORRY" recounts a toxic relationship in undeniably raw fashion.
NoMBe Tackles Toxic Masculinity in the Cosmic "Boys Don't Cry"
April 27, 2021
"Boys Don't Cry" floats though as if unbound by gravity, weightless and carefree in its effervescent daydream.
The Spirit of the '90s Is Alive in Phabo and Destin Conrad's "Slippery" Visual
April 26, 2021
"Slippery" is a journey through R&B's golden years.
Cody Lovaas Lays It All on the Line in the Emotionally-Charged "Rocket"
April 26, 2021
Lovaas' smooth pop music perfectly balances confessional lyrics and infectious melodies
papichuloteej's "Boyfriend" Is an Instant Earworm
April 23, 2021
"Boyfriend" is a song designed to be played on replay.
DWLLRS Return With the Effortlessly Infectious "Fiction"
April 22, 2021
With a massive TikTok audience and a cosign from Justin Bieber, DWLLRS are on the cusp of a breakthrough moment.
![George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-eve-i-dont-mind_1619106813.jpg)
George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]
April 22, 2021
"I Don't Mind" is an easygoing and impeccable vibe from start to finish.
Hugo Ronen Makes a Name For Himself in Debut EP 'The Sol Demos'
April 20, 2021
The <i>Sol Demos</i> is the perfect introduction to what makes the newcomer so magnetic.
![Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yuki-dreams-again-pretty-face_1618935415.jpg)
Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]
April 20, 2021
In his latest single, Yuki Dreams Again proclaims there's more to life than a "Pretty Face."
"Heterochromia" Sees kxvg Experiencing Double Vision
April 19, 2021
"Heterochromia" is a fast-paced genre-bending cut synthesizing hip-hop, pop, and electronic music into one harmonious union.
PinkPantheress Proves Incapable of Missing With "Just For Me"
August 16, 2021
There's simply no stopping the viral breakout star.
MICHELLE Is Challenging the Modern-Day Music Collective
February 18, 2020
MICHELLE exists in the nostalgic warmth of New York in the summer.
The 25 Best Albums of 2021 | Ones To Watch Staff Picks
December 14, 2021
These are the projects that soundtracked one hell of a year.
With The Maràas' "All I Really Want Is You" Visual, Romance Is Always in the Air
February 16, 2022
There's never been a better time to be a fan of LA's sexiest band.
![Your Grandparents Deftly Mash Hip Hop and R&B into an Intoxicating Blend of Alternative Soul [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Grandparents - otw_1594999020.jpg)
Your Grandparents Deftly Mash Hip Hop and R&B into an Intoxicating Blend of Alternative Soul [Q&A]
July 17, 2020
Ones To Watch had a chance to sit down with the group, comprised of DaCosta (vocals), Jean Carter (vocals), and ghettoblasterman (producer) to discuss their latest single "So Damn Fly."
Omar Apollo's "Go Away" Is a Bittersweet, Aux-Ready Summer Anthem
July 14, 2021
"Go Away" sees Apollo exercising a careful creative approach that somehow levels forward-thinking with nostalgic sentimentality.
'Where Polly People Go to Read,' the Surreal and Personal Debut Album from Gus Dapperton
April 23, 2019
Dapperton's long-awaited debut album arrives as an intimate account of one of indie pop's new stars.
Joshy Soul's Thrilling "New Lover" Is a Reminder to Make Yourself a Priority
January 13, 2022
"NEW YEAR, NEW ME, NEW LOVER."
Terry Presume's 'What Box?' Is a Cosmic Cocktail of Emotional Catharsis
July 29, 2021
Few artists feel as unrestrained by genre or convention as Terry Presume.
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.