From the Site

"west" Is Cybertrash at His Most Inventive
May 4, 2021
Unlike anything he's made before, "west" sees Cybertrash taking huge experimental risks.
Author:
Tyler Borland

marcos g Dances Around the Issue of Commitment in "cold feet"
May 4, 2021
"Being scared of commitment and settling is a big fear so to write a pretty, fun song about this scary feeling was great."
Author:
Tyler Borland

Evann McIntosh Is Making Music Like "Nobody Else"
May 4, 2021
McIntosh provides all the talent and tension required for an artist to puncture through the clutter, staking claim to a sound all their own.
Author:
DJ Connor

BabyJake's "Do I Fit In Your Shoes?" Is the Ultimate Dig at the Recording Industry
May 3, 2021
"It's not easy talking about bad experiences, even harder letting the entire world hear about them."
Author:
Joey Legittino
![For Kareen Lomax, Creating 'Hard Feelings' Was Therapy [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kareen-lomax-hard-feelings-interview_1620073512.jpeg)
For Kareen Lomax, Creating 'Hard Feelings' Was Therapy [Q&A]
May 3, 2021
For budding R&B artist Kareen Lomax, the story of her career thus far has not been a straight trajectory but a winding road.
Author:
Jessica Thomas

Zac Greer Shows Off His Sentimental Side in "melatonin"
May 3, 2021
Singer, songwriter, and producer Zac Greer has yet to miss.
Author:
Tyler Borland

The Band CAMINO's "Sorry Mom" Is an Honest, Heartfelt Confessional
April 30, 2021
"Sorry Mom" is a reminder that your mistakes do not have to define you, and most importantly, to call your mom.
Author:
Rachael Jansky

Emmit Fenn Releases Cinematic Visual Accompaniments to Debut Album 'Far From Here'
April 30, 2021
"With this album, I wanted to be completely open about my past on a very intimate level and show how I've grown from it."
Author:
Jessica Thomas

KUÄŒKA Ascends to Experimental Pop Stardom With the Ethereal 'Wrestling'
April 30, 2021
Whether you like to go out and listen to Ariana Grande, or sit in your room meditating to Merzbow, <i> Wrestling</i> is a masterclass in forward-thinking pop.
Author:
Carter Fife

Kyle Dion and Kari Faux Are Effortlessly Charismatic on "PURR"
April 30, 2021
Over a bouncy and experimental R&B cut, Dion and Faux truly embody the subtle art of the perfect collaboration.
Author:
Tyler Borland
![Elliot Lee Is Done Feeling like "Dirt" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Photo Mar 01, 5 50 31 PM_1561662161.jpg)
Elliot Lee Is Done Feeling like "Dirt" [PREMIERE]
June 27, 2019
With an eccentric fashion style and distinctive sound, Lee is fearless, bold and authentically herself.
Author:
Chloe Robinson

R&B Crooner Peter Manos Takes Multi-tasking to a New Level in "You Don't Know Me" Live Video
August 14, 2019
+ Revisit our premiere of Manos' first-ever release, "In My Head."
Author:
Alissa Arunarsirakul

William Ryan Key Explains Recent Rock Departure With New Electronic EP
February 15, 2022
"This is it. You've found the place that makes you the most happy creating music."
Author:
Alessandra Rincon

Octavian Is Sparking a Social Media Movement With His "Bet" Video
March 1, 2019
#OKBETCHALLENGE
Author:
Anna Scholfield

bülow Continues Her Reign As Pop Royalty with 'Crystalline' EP
April 8, 2019
Known for her edgy lyrics and relentlessly catchy melodies, pop songstress bülow is digging even deeper into the young female experience with her new EP.
Author:
Anna Scholfield

22 Rising Artists on the First Record They Ever Bought
April 13, 2019
These are the records that shaped our favorite artists.
Author:
Alissa Arunarsirakul
![Ananya Birla Shares 5 Artists Helping Her Change Indian Music Stereotypes [TABLES TURNED]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ananya-birla-ones-to-watch 2.jpeg)
Ananya Birla Shares 5 Artists Helping Her Change Indian Music Stereotypes [TABLES TURNED]
March 5, 2019
Birla is the first Indian born-and-raised artist to go platinum with an English track in India.
Author:
Kelly Itatani
![Ones To Watch and The Noise Present: Chase Atlantic's 'Phases North American Tour' [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/chase-atlantic-ones-to-watch-3.jpeg)
Ones To Watch and The Noise Present: Chase Atlantic's 'Phases North American Tour' [ANNOUNCEMENT]
April 8, 2019
Tickets will go on sale Friday, April 12 at 10am local time!
Author:
Jimmy Smith

Blu DeTiger Showcases Her Musical Virtuosity on "Vintage"
February 25, 2021
Any fan of groovy, funky pop music should be sure to check out Blu DeTiger's latest single, "Vintage."
Author:
Jordan Shickman
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Author:
Joey Legittino