From the Site

"west" Is Cybertrash at His Most Inventive
May 4, 2021
Unlike anything he's made before, "west" sees Cybertrash taking huge experimental risks.
Author:
Tyler Borland

marcos g Dances Around the Issue of Commitment in "cold feet"
May 4, 2021
"Being scared of commitment and settling is a big fear so to write a pretty, fun song about this scary feeling was great."
Author:
Tyler Borland

Evann McIntosh Is Making Music Like "Nobody Else"
May 4, 2021
McIntosh provides all the talent and tension required for an artist to puncture through the clutter, staking claim to a sound all their own.
Author:
DJ Connor

BabyJake's "Do I Fit In Your Shoes?" Is the Ultimate Dig at the Recording Industry
May 3, 2021
"It's not easy talking about bad experiences, even harder letting the entire world hear about them."
Author:
Joey Legittino
![For Kareen Lomax, Creating 'Hard Feelings' Was Therapy [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kareen-lomax-hard-feelings-interview_1620073512.jpeg)
For Kareen Lomax, Creating 'Hard Feelings' Was Therapy [Q&A]
May 3, 2021
For budding R&B artist Kareen Lomax, the story of her career thus far has not been a straight trajectory but a winding road.
Author:
Jessica Thomas

Zac Greer Shows Off His Sentimental Side in "melatonin"
May 3, 2021
Singer, songwriter, and producer Zac Greer has yet to miss.
Author:
Tyler Borland

The Band CAMINO's "Sorry Mom" Is an Honest, Heartfelt Confessional
April 30, 2021
"Sorry Mom" is a reminder that your mistakes do not have to define you, and most importantly, to call your mom.
Author:
Rachael Jansky

Emmit Fenn Releases Cinematic Visual Accompaniments to Debut Album 'Far From Here'
April 30, 2021
"With this album, I wanted to be completely open about my past on a very intimate level and show how I've grown from it."
Author:
Jessica Thomas

KUÄŒKA Ascends to Experimental Pop Stardom With the Ethereal 'Wrestling'
April 30, 2021
Whether you like to go out and listen to Ariana Grande, or sit in your room meditating to Merzbow, <i> Wrestling</i> is a masterclass in forward-thinking pop.
Author:
Carter Fife

Kyle Dion and Kari Faux Are Effortlessly Charismatic on "PURR"
April 30, 2021
Over a bouncy and experimental R&B cut, Dion and Faux truly embody the subtle art of the perfect collaboration.
Author:
Tyler Borland
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Author:
Alissa Arunarsirakul

347aidan Takes an Unflinching Look at Loss on 'Chasing Harmony'
October 25, 2021
The breakout viral star examines grief, loss, mental health through a uniquely infectious lens.
Author:
Maxamillion Polo
Oliver Malcolm's "Helen" Is Cathartic, Contained Chaos
March 26, 2020
Malcolm is proving himself to be a different breed of artist.
Author:
Maxamillion Polo

little luna's "shift & go" Is a Mesmerizing Debut
October 2, 2020
Here we are at last, gifted with the beautifully mesmerizing debut single "shift & go" from new Alt-pop artist, little luna.
Author:
Paige MacDonald
![liily Is on the Verge of a DIY Rock Revolution [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/liily-ones-to-watch-4_1558477673.jpeg)
liily Is on the Verge of a DIY Rock Revolution [NEW ARTIST DISCOVERY]
May 21, 2019
There is a palpable carnal energy that comes with witnessing liily live.
Author:
Maxamillion Polo

Electronic Pop Duo X Lovers Yearns For Love in "Colder When It Rains" Video
May 7, 2019
"It's not specifically about an ex, 'cause I never dated the girl. But it's about someone I just really deeply cared about and kinda fucked up the relationship with."
Author:
Alyssa Yung

King Princess' "For My Friends" Is a Beautiful Portrait of Platonic Love
March 21, 2022
"For My Friends" signals a new chapter for the breakout artist.
Author:
Kelly Park

Melt Mars Unveils the Hazy, Lovelorn "Tainted Hearts"
July 19, 2022
“Tainted Hearts” gives warmth to the coldness of a love lost.
Author:
Jazmin Kylene
![Phil Good Interpretive Dances in Concrete Shoes in "Do You Ever?" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phil-good-ones-to-watch_1572452419.jpg)
Phil Good Interpretive Dances in Concrete Shoes in "Do You Ever?" Video [Premiere]
October 30, 2019
Phil Good is certainly not here to mess around.
Author:
Alissa Arunarsirakul

BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Author:
Maddy Quach