From the Site

Nessa Barrett's "madhouse" Is Pure Dark Pop Perfection
September 10, 2022
"madhouse" marks the first single since the rising dark pop star was admitted earlier this year.
Author:
Jazmin Kylene

Alexander 23 Draws a Masterpiece While Answering Rapid-Fire Questions
September 8, 2022
Sit down with rising star for a quick drawing ❤️
Author:
Ruby Scott

BLACKSTARKIDS and beabadoobee Manifest a Technicolor NYC With "CYBERKISS 2 U*"
September 8, 2022
"CYBERKISS 2 U*" is a genre-bending earworm that captures the overwhelming spectacle and unrestrained joy of New York.
Author:
Alessandra Rincon
ESHAAN on The Future, Spontaneity and Amplifying His Act
September 8, 2022
“For me the only rule that I have is to make sure that the show is as fun and exciting as can be”.
Author:
Jessica Magtalas
Issue 01: School's Out!
September 7, 2022
Our very first zine, featuring Lexi Jayde, ericdoa, Thomas Headon, Riovaz, and more.
Author:
Ones To Watch Staff

merci, mercy Dances Through the Heartbreak in "Into You"
September 7, 2022
“Into You” playfully balances melancholy lyrics with contagiously danceable melodies.
Author:
Michelle Dalarossa
![Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sally-boy-true-american-1662571354.jpg)
Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]
September 7, 2022
"‘true american’ is about having maximum fun while also living in a groundhog’s day of your own ignorance and financial turmoil."
Author:
DJ Connor

Arden Jones Evokes an Endless Summer With 'age tape 8'
September 6, 2022
'age tap 8' makes it feel like summer is just beginning.
Author:
Dillon Stave

Matt Hansen Breaks His Heart
September 6, 2022
"break my heart" is a short and sweet showcasing of Hansen's undeniable promise.
Author:
Alessandra Rincon

INJI's "MADELINE" Is For the Gals and Chaotic Nights Out
September 6, 2022
“MADELINE” is NYC club culture synthesized.
Author:
Jazmin Kylene

Jacqueline Hackett Makes 2021 Debut With "The Rest of the World Could See"
April 8, 2021
New York City-based singer-songwriter Jacqueline Hackett explores emotional hang-ups and heartbreak on her crisp and sweeping alt-country debut single "The Rest of the World Could See."
Author:
Alessandra Rincon

Adam Melchor Pours Love for Friend's Sobriety in Folky "Three Hours Ahead"
February 11, 2019
"Three Hours Ahead sets in stone Melchor's tenacious songwriting skills.
Author:
Andra Nechita

Peach Tree Rascals Allow Themselves a Moment to Reflect in "I'm Sorry"
August 17, 2020
With a TikTok hit and series of genre-bending singles under their belt, Peach Tree Rascals find themselves on the cusp of a genuine breakthrough.
Author:
Ruby Scott
![Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ruuth-all-my-friends_1583516052.jpg)
Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]
March 6, 2020
Ruuth's latest single is an ominous trip down the rabbit hole.
Author:
Jessica Thomas

Who Is Claire Rosinkranz?
October 7, 2021
Meet Claire Rosinkranz, the pop tour de force soundtracking Gen Z.
Author:
Ruby Scott

LonelyTwin's "This End Had No Beginning" Is a Debut Album Worth Celebrating
July 7, 2022
This End Had No Beginning contains a menacing awareness buoyed by a beautiful narrative rarely felt on debut releases.
Author:
DJ Connor
![Tall Heights Gives Us "Keeps Me Light" in Their "Alive and Tactile" Era [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tall-heights-ones-to-watch_1571766311.jpeg)
Tall Heights Gives Us "Keeps Me Light" in Their "Alive and Tactile" Era [PREMIERE]
October 22, 2019
"No matter when you're creating - culturally, politically, environmentally - the only thing that endures is something that is art across all borders and times."
Author:
Alison Golanoski

Jordan Rakei Urges Future Generations to "Say Something" Against Corruption
April 24, 2019
With an effortlessly smooth sound, Rakei is exploring the idea of technological growth and how it may affect humanity.
Author:
Kelly Itatani

Anna of the North Is an Empowered Ice Cream Empress in "Thank Me Later" Video
June 12, 2019
"There are so many songs where women get objectified and controlled by a powerful and rich man and made out to be all sexy and cute. I'm a frontwoman and this is a chance for me to have my own back..."
Author:
Miranda Hyman
![Say "Au Revoir" to Your Ex with PHANGS' Synth-Pop Anthem [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phangs-ones-to-watch-4.jpg)
Say "Au Revoir" to Your Ex with PHANGS' Synth-Pop Anthem [PREMIERE + Q&A]
April 18, 2019
If you've never heard of PHANGS before, you're most definitely in for a savory treat from Nashville, Tennessee.
Author:
Alissa Arunarsirakul