From the Site
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Hope Tala's "Mad" Sublimely Captures a Relationship on the Brink
June 16, 2021
Hope Tala's music is a lucid daydream given sonic form.
![Skip Waiters Takes Aim With Fervent "Handgun" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Skip-Waiters-handgun_1623856183.jpeg)
Skip Waiters Takes Aim With Fervent "Handgun" Visual [Premiere]
June 16, 2021
Rife with staccato bravado familiar to fans of Kendrick Lamar, Skip Waiters delivers on every front.
Carol Ades Memorializes a Snippet of Youth in Debut "I Can't Wait to Be British"
June 15, 2021
In her debut single, Ades encapsulates a moment of profound self-realization.
TANISAKO Reaches New Heights on Sophomore Single "Young & Dangerous"
June 15, 2021
In the span of two singles, TANISAKO has already established a somber, distinctive sound.
Jean Dawson's "DUMMY" Video Is a Fever Dream You Won't Want to Wake From
June 15, 2021
Jean Dawson simply does not miss.
Tall Heights Unveil "The Mountain," a Touching Tale of Longing and Loss
June 15, 2021
Every moment of "The Mountain" is spine-chilling.
BETWEEN FRIENDS Take Hold of the Aux Cord on 'i like when you shine!'
June 14, 2021
<i>i like when you shine!</i> is everything a mixtape should be and more.
Deb Never's "Disassociate" Is a Haunting Reflection on the Past Year
June 14, 2021
In her latest single, Never muses on substance abuse, growing older, and the fear of fading into nothingness.
IDK's "Peloton" Is The Perfect Song For Getting Over Your Toxic Ex
June 14, 2021
With three successful singles and a Migos co-sign under his belt, 2021 is certainly shaping up to be IDK's year.
![Will Hyde Breaks Out of His Shell With "meant to be." [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/WillHydePress-otw_1594838987.jpg)
Will Hyde Breaks Out of His Shell With "meant to be." [Premiere]
July 15, 2020
Piggy backing off his first single, Hyde steps up his game production-wise with "meant to be." and proves himself as an emerging artist ready to take the reins in this industry.
Brooke Fair Proves She's One Beyond Her Years in "Universe"
July 17, 2020
At the age of 16, Brooke Fair is setting out on a lifelong adventure of becoming the artist she wants to be.
Elohim Accepts the Impermanence of Life in Optimistic New Video for "Good Day Bad Day"
October 2, 2020
Reintroducing herself in fully-saturated color for "Good Day Bad Day," Elohim takes on both the highs and the lows that have become increasingly familiar in 2020.
Myles Lloyd Means Business in Commanding New Single "Down Under"
September 24, 2021
"I had enough of being patient and had to start coming for what is mine."
![Tia Gostelow Discusses New Dazzling Retro Single and Video Development [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/image (3) copy_1615385271.jpg)
Tia Gostelow Discusses New Dazzling Retro Single and Video Development [Q&A]
March 10, 2021
Ever listen to an artist that possesses such a rare, entrancing quality that you disappear into their music for a while? Tia Gostelow is that kind of haunting talent that transports you to another place.
Ari Chi's "Next Fall" Is a Poignant Reminder That You Are Loved
April 2, 2021
"'Next Fall' is a reminder for people (especially women) to take their time, live their life day by day with their heads held high."
![George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-eve-i-dont-mind_1619106813.jpg)
George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]
April 22, 2021
"I Don't Mind" is an easygoing and impeccable vibe from start to finish.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Rising Star Kara Marni Releases "Young Heart" featuring Russ
July 21, 2020
Kara Marni's light keeps getting brighter with her latest release, "Young Heart"
Celebrate Black Music With Brandon Banks On Top That Track
August 25, 2020
Inglewood's own neo-soul star Brandon Banks joins Top That Track for a hilarious episode.