From the Site
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Hope Tala's "Mad" Sublimely Captures a Relationship on the Brink
June 16, 2021
Hope Tala's music is a lucid daydream given sonic form.
![Skip Waiters Takes Aim With Fervent "Handgun" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Skip-Waiters-handgun_1623856183.jpeg)
Skip Waiters Takes Aim With Fervent "Handgun" Visual [Premiere]
June 16, 2021
Rife with staccato bravado familiar to fans of Kendrick Lamar, Skip Waiters delivers on every front.
Carol Ades Memorializes a Snippet of Youth in Debut "I Can't Wait to Be British"
June 15, 2021
In her debut single, Ades encapsulates a moment of profound self-realization.
TANISAKO Reaches New Heights on Sophomore Single "Young & Dangerous"
June 15, 2021
In the span of two singles, TANISAKO has already established a somber, distinctive sound.
Jean Dawson's "DUMMY" Video Is a Fever Dream You Won't Want to Wake From
June 15, 2021
Jean Dawson simply does not miss.
Tall Heights Unveil "The Mountain," a Touching Tale of Longing and Loss
June 15, 2021
Every moment of "The Mountain" is spine-chilling.
BETWEEN FRIENDS Take Hold of the Aux Cord on 'i like when you shine!'
June 14, 2021
<i>i like when you shine!</i> is everything a mixtape should be and more.
Deb Never's "Disassociate" Is a Haunting Reflection on the Past Year
June 14, 2021
In her latest single, Never muses on substance abuse, growing older, and the fear of fading into nothingness.
IDK's "Peloton" Is The Perfect Song For Getting Over Your Toxic Ex
June 14, 2021
With three successful singles and a Migos co-sign under his belt, 2021 is certainly shaping up to be IDK's year.
Meet 1300, the Korean-Australian Group Looking to Change the K-Pop Game
March 29, 2022
The alternative K-rap outfit thrives on the idea of creating something new, fun, and chaotic.
![CHAMPS' "Katrina" Video Is Superbly Surreal [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/champs-katrina-video_1580411865.jpg)
CHAMPS' "Katrina" Video Is Superbly Surreal [Premiere]
January 30, 2020
CHAMPS delivers an A24 Films - worthy music video.
![Jacob Banks Releases the Soul-Stirring "By Design [Evel Knievel]," Announces 'Lies About the War'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jacob-banks-by-design-lies-about-the-war-1654894418.jpg)
Jacob Banks Releases the Soul-Stirring "By Design [Evel Knievel]," Announces 'Lies About the War'
June 10, 2022
"'By Design [Evel Knievel]’ is about the novelty of youth."
![Ariana Grande: From Cat Valentine to a Generation-Defining Pop Princess [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ariana-grande-ones-to-watch-3.jpeg)
Ariana Grande: From Cat Valentine to a Generation-Defining Pop Princess [WHERE ARE THEY NOW?]
May 1, 2019
Even Barack Obama is an Ariana Grande stan.
Ruel's "Growing Up Is ____" Is an Open-Ended Ode to Coming of Age
December 10, 2021
Ruel has never sounded so assured in his sound.
![Dive "head first" into Christian French's Intoxicating Pop Melodies [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/christian-french-ones-to-watch_1558467691.jpeg)
Dive "head first" into Christian French's Intoxicating Pop Melodies [Q&A]
May 21, 2019
Ones To Watch chatted with Christian French about crushes, his recent tour with Quinn XCII, and of course, "head first."
I DONT KNOW HOW BUT THEY FOUND ME Uncovers a Long-Forgotten "Choke" Video
January 11, 2019
While we are left trying to piece together the perplexing, out-of-time music video, we certainly cannot deny iDKHOW's charm and infectious nature.
Lonr. and H.E.R. "Make the Most" of a Dreamlike Collaboration
April 3, 2020
"Make the Most" is as sincere an R&B offering as they come.
keshi's 'skeletons' Is the Soundtrack to Your Fleeting Summer
July 17, 2019
keshi has scored the perfect millennial summer - capturing a wistful and fleeting moment of beauty.
Lous and The Yakuza's "Solo" Is the Personification of Silk
March 23, 2020
Lous and The Yakuza transcends the sleekness of velvet, silk, and satin, materializing a sonic plushness that is hard to resist.