From the Site
347aidan Presents a Wholly Infectious Double Vision on 'Troubled Memories!'
June 22, 2021
Falling somewhere between emo, hip-hop, and hyperpop, 347aidan's sound is nothing if not intoxicating.
THE BLOSSOM's "Spike Collar" Is Gritty Pop at Its Finest
June 22, 2021
THE BLOSSOM takes an omnivorous approach to music, synthesizing everything they come into contact with.
grandson and Jessie Reyez Join Forces For "Rain," Set to Appear on 'The Suicide Squad' Soundtrack
June 22, 2021
"Rain" leverages its stars' distinctive strengths to their fullest.
EMELINE Expects Nothing Less Than "flowers & sex"
June 22, 2021
"What can I say, flowers and sex are a girl's best friend."
Ambar Lucid Wants You to 'Get Lost in the Music'
June 21, 2021
Lucid's latest arrives as a cosmic escape from the humdrum monotony of any passing moment.
Griff's 'One Foot in Front of the Other' Is an Emotional and Sonic Triumph
June 21, 2021
This feels like not just an introduction to Griff but a testament to the mainstream appeal of the rapidly rising UK star.
Serena Isioma's "HUH?" Is an Unapologetic Celebration of Identity
June 21, 2021
"HUH?" is a perfectly-timed celebration from an artist who is never afraid to reinvent themselves.
Johan Lenox's 'chamber johan' Turns His Hits Into Striking Symphonies
June 21, 2021
<i>chamber johan</i> almost feels like a victory lap, one where the horns are replaced by lush string orchestration.
Kwame Adu and Zay Celebrate Juneteenth With KWAMZAY EP 'Motherland!'
June 21, 2021
Evoking comparisons to the likes of Ohbliv, Madlib, and The Alchemist, KWAMZAY is heady hip-hop at its finest.
![With 'Stains,' De'Wayne Aims to Become a Generation-less and Genre-less Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dewayne-stains-interview_1624046448.jpg)
With 'Stains,' De'Wayne Aims to Become a Generation-less and Genre-less Star [Q&A]
June 18, 2021
"Every song on this record is urgent because it has to be."
![Meet Ryan Beatty, the Triumphant Artist Born-Again [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ryan-beatty-ones-to-watch 2_1560373470.jpeg)
Meet Ryan Beatty, the Triumphant Artist Born-Again [NEW ARTIST DISCOVERY]
May 14, 2019
We are patiently awaiting more wistful tunes from this young visionary.
Get Lost in the Soulful Artistry of YEBBA with "Where Do You Go"
August 13, 2019
The 24 year old Arkansas native, New York-based songwriter is giving us a small taste of what's to come with her debut studio album.
![Augustine on Tom Delonge, David Bowie, and His New Single "Guts" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/augustine-ones-to-watch-3_1571692343.jpg)
Augustine on Tom Delonge, David Bowie, and His New Single "Guts" [Q&A]
October 21, 2019
Augustine is the Davie Bowie, Foster the People - loving artist of your indie pop dreams.
Fred Again.. Enlists Romy of The xx and HAAi For the Ephemeral Rush of "Lights Out"
January 20, 2022
"Romy's lyrics and voice are just like a hug from a rave angel."
Emmit Fenn Challenges the Norm on "Edge of The Dark"
January 14, 2021
On his single, "Edge of The Dark," Emmit Fenn challenges the overwhelmingly negative connotation of darkness and reminds listeners of the light that will inevitably follow.
Lyn Lapid Ponders Life and Death on the Stirring "I Guess That Was Goodbye"
February 4, 2022
"I Guess That Was Goodbye" sees Lapid embarking on a masterfully composed, emotionally-charged journey.
![KennyHoopla's "Lost Cause//" Visuals Paint Him as an Alt-R&B Purveyor [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kennyhoopla-ones-to-watch-2.jpeg)
KennyHoopla's "Lost Cause//" Visuals Paint Him as an Alt-R&B Purveyor [PREMIERE]
February 6, 2019
KennyHoopla is building the foundation for one of music's most compelling new acts.
Sam Fender Questions Half-Remembered Night Outs in "All Is On My Side"
December 11, 2019
The heart-rending British artist explores our obsession with going out to clubs we despise.
haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.
Slide's New Video Has Us "Waiting" For Better Days
June 10, 2020
Slide's video for their latest single, "Waiting", was shot at a time when its beautiful visuals, representing the desert environments east of LA, represent a contrasting narrative of both love and fear, life and death, and the inner monologue common to us all.