From the Site
347aidan Presents a Wholly Infectious Double Vision on 'Troubled Memories!'
June 22, 2021
Falling somewhere between emo, hip-hop, and hyperpop, 347aidan's sound is nothing if not intoxicating.
THE BLOSSOM's "Spike Collar" Is Gritty Pop at Its Finest
June 22, 2021
THE BLOSSOM takes an omnivorous approach to music, synthesizing everything they come into contact with.
grandson and Jessie Reyez Join Forces For "Rain," Set to Appear on 'The Suicide Squad' Soundtrack
June 22, 2021
"Rain" leverages its stars' distinctive strengths to their fullest.
EMELINE Expects Nothing Less Than "flowers & sex"
June 22, 2021
"What can I say, flowers and sex are a girl's best friend."
Ambar Lucid Wants You to 'Get Lost in the Music'
June 21, 2021
Lucid's latest arrives as a cosmic escape from the humdrum monotony of any passing moment.
Griff's 'One Foot in Front of the Other' Is an Emotional and Sonic Triumph
June 21, 2021
This feels like not just an introduction to Griff but a testament to the mainstream appeal of the rapidly rising UK star.
Serena Isioma's "HUH?" Is an Unapologetic Celebration of Identity
June 21, 2021
"HUH?" is a perfectly-timed celebration from an artist who is never afraid to reinvent themselves.
Johan Lenox's 'chamber johan' Turns His Hits Into Striking Symphonies
June 21, 2021
<i>chamber johan</i> almost feels like a victory lap, one where the horns are replaced by lush string orchestration.
Kwame Adu and Zay Celebrate Juneteenth With KWAMZAY EP 'Motherland!'
June 21, 2021
Evoking comparisons to the likes of Ohbliv, Madlib, and The Alchemist, KWAMZAY is heady hip-hop at its finest.
![With 'Stains,' De'Wayne Aims to Become a Generation-less and Genre-less Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dewayne-stains-interview_1624046448.jpg)
With 'Stains,' De'Wayne Aims to Become a Generation-less and Genre-less Star [Q&A]
June 18, 2021
"Every song on this record is urgent because it has to be."
Cece Coakley Embraces the "Cliché" on Lovesick Debut Single
July 15, 2021
"As cheesy as it can be, we all just want a love that feels like the classics!"
Tamir Cures our Summer Blues with Ultra Sultry "MIA"
August 9, 2019
"MIA" sounds like velvet feels.
![Lomboy Meets Her Match in "Like Me" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lomboy-Ones-To-Watch-Smaller_1568832373.jpg)
Lomboy Meets Her Match in "Like Me" Visual [PREMIERE]
September 18, 2019
If you're looking for something super unique to vibe out to this week, look no further.
Baby Rose Delivers 'To: You' for All Your Holiday Feels
November 27, 2019
'To: You' is a soul-infused early holiday present neatly wrapped in R&B elegance.
Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"
January 17, 2019
"It was inspired by Robert Glasper's rendition of 'Letter to Hermione' by David Bowie."
![Girl Wilde Unleashes Truth & Emotion in Bubblegum Grunge Anthems [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/girl-wilde-ones-to-watch.jpg)
Girl Wilde Unleashes Truth & Emotion in Bubblegum Grunge Anthems [NEW ARTIST DISCOVERY]
April 16, 2019
Girl Wilde has asserted herself as an anti-genre artist with inspiration from the pop-punk, grunge sounds of Alanis Morissette and Paramore.
Watch Blinged-Out Smino Deal Jewelry In New "KLINK" Music Video
June 6, 2019
The sparkly bling that surrounds Smino reflects his new attitude of, "just having fun and living off [his] own confidence."
Sub Urban, Yaeji, Deb Never, and More Artists You Should Listen to Now | #NowWatching
March 13, 2020
The best new music playlist on Ones To Watch.
How To Build a Birdhouse With Inner Wave
May 12, 2020
Los Angeles' own Inner Wave is the latest act to help us make the most of our time whilst in quarantine.
Chloe Lilac Whisks Up a Feverish Pop Punk Dream in 'DOUCHEBAG'
August 31, 2020
In her sophomore EP, Lilac harnesses a frenetic energy that is readily familiar yet wholly her own.