From the Site

347aidan Presents a Wholly Infectious Double Vision on 'Troubled Memories!'
June 22, 2021
Falling somewhere between emo, hip-hop, and hyperpop, 347aidan's sound is nothing if not intoxicating.
Author:
Maxamillion Polo

THE BLOSSOM's "Spike Collar" Is Gritty Pop at Its Finest
June 22, 2021
THE BLOSSOM takes an omnivorous approach to music, synthesizing everything they come into contact with.
Author:
Maxamillion Polo

grandson and Jessie Reyez Join Forces For "Rain," Set to Appear on 'The Suicide Squad' Soundtrack
June 22, 2021
"Rain" leverages its stars' distinctive strengths to their fullest.
Author:
Maxamillion Polo

EMELINE Expects Nothing Less Than "flowers & sex"
June 22, 2021
"What can I say, flowers and sex are a girl's best friend."
Author:
Chloe Robinson

Ambar Lucid Wants You to 'Get Lost in the Music'
June 21, 2021
Lucid's latest arrives as a cosmic escape from the humdrum monotony of any passing moment.
Author:
Maxamillion Polo

Griff's 'One Foot in Front of the Other' Is an Emotional and Sonic Triumph
June 21, 2021
This feels like not just an introduction to Griff but a testament to the mainstream appeal of the rapidly rising UK star.
Author:
Giselle Libby

Serena Isioma's "HUH?" Is an Unapologetic Celebration of Identity
June 21, 2021
"HUH?" is a perfectly-timed celebration from an artist who is never afraid to reinvent themselves.
Author:
Carter Fife

Johan Lenox's 'chamber johan' Turns His Hits Into Striking Symphonies
June 21, 2021
<i>chamber johan</i> almost feels like a victory lap, one where the horns are replaced by lush string orchestration.
Author:
Carter Fife

Kwame Adu and Zay Celebrate Juneteenth With KWAMZAY EP 'Motherland!'
June 21, 2021
Evoking comparisons to the likes of Ohbliv, Madlib, and The Alchemist, KWAMZAY is heady hip-hop at its finest.
Author:
Carter Fife
![With 'Stains,' De'Wayne Aims to Become a Generation-less and Genre-less Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dewayne-stains-interview_1624046448.jpg)
With 'Stains,' De'Wayne Aims to Become a Generation-less and Genre-less Star [Q&A]
June 18, 2021
"Every song on this record is urgent because it has to be."
Author:
Alessandra Rincon
![Sara King's "Velvet" Is a Sultry R&B Ballad Inspired by 'Twin Peaks' [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sara-king-velvet_1580408920.jpeg)
Sara King's "Velvet" Is a Sultry R&B Ballad Inspired by 'Twin Peaks' [Premiere]
January 30, 2020
Rarely does a song title so aptly embody the physical sensation of listening to a track unfurl out before you.
Author:
Maxamillion Polo

Holly Humberstone Navigates the Pitfalls of Catching Feelings For a Friend in "Sleep Tight"
May 3, 2022
"This song takes me back to that time of what felt like no consequences and impending heartbreak."
Author:
Kelly Park

min.a Creates a Futuristic Atmosphere in "Tape It Back Together"
May 1, 2020
min.a is an artist unafraid to constantly reinvent herself.
Author:
Tyler Borland

For mxmtoon, 'dusk' Signals a New Beginning
October 5, 2020
"<i>dusk</i> is meant to serve as a reminder that life is cyclical."
Author:
Ruby Scott

Benny Bellson Makes a Momentous Introduction with His Debut "Wasteful Games"
March 1, 2021
The California native Benny Bellson reinterprets influential sounds from artists such as Gorillaz and alt-j for a contemporary audience.
Author:
Tyler Borland

Serena Isioma's "HUH?" Is an Unapologetic Celebration of Identity
June 21, 2021
"HUH?" is a perfectly-timed celebration from an artist who is never afraid to reinvent themselves.
Author:
Carter Fife
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Author:
Anna Scholfield

Coachella 2019: Six Pop-Ups Better Than Any Coachella Party
April 9, 2019
From Sunday Service to Gambino dropping a film, this is what you cannot miss at Coachella 2019.
Author:
Maxamillion Polo
![Shallou Takes Us Behind The Scenes at Coachella [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shallou-ones-to-watch 2.jpg)
Shallou Takes Us Behind The Scenes at Coachella [TOUR DIARY]
April 17, 2019
Relive Shallou's soothing sounds and feel-good synths at the Sahara Tent.
Author:
Kelly Itatani

Dave B Urges Us To Disconnect in Order to Connect in "CPU LUV"
May 3, 2019
"Love me like you do your computer, love."
Author:
Alyssa Yung